Tuesday, April 24, 2018

Is It Smart to Be Stubborn?

When you choose to go into business for yourself, especially when you’re thinking about making money online, it is absolutely necessary to shift away from more conventional or traditional mindsets. You need to stop thinking in terms of trading hours for dollars, for example, because you should really be thinking about time as an investment. That’s not how a conventional employee approaches his or her job. The transition may not come easily for some people.

It takes a certain kind of personality (and work ethic) to make it as an entrepreneur, but not all entrepreneurs are made alike and there are an infinite number of paths you can take to be successful. More to the point, is it in your best interest to be absolutely obstinate or is it a better idea to be as adaptable and opportunistic as possible?

Making the Case for Stubbornness

Generally speaking, society doesn’t like stubborn people. As a parent, you might be incredibly frustrated when your child refuses to try a new food. As an employee, you might get remarkably frustrated when one of your boss refuses to budge on an outdated policy. As a friend, you might hate it when your buddy refuses to shift his opinion on an absolutely terrible movie or TV show.

All this being said, being stubborn might actually work in your favor when you’re running your own business. When you’re stubborn, you’re far more likely to stick with a project or endeavor when everyone else around you is quitting.

I remember when I first started taking professional blogging more seriously more than ten years ago. I made friends with a lot of other bloggers at the time and, truth be told, very few of them blog on a regular basis (if at all) today. They gave up, but I’m still here. When you’re stubborn, you’re more likely to outlast the competition.

When everyone else is jumping off the bandwagon, you continue hanging on for dear life. And the reward at the finish line is that much more rewarding because you were willing to stick with it… and it’s probably bigger too, because you don’t have to share it with as many other people.

You’re going to encounter many people who will tell you that you’re foolish. That trying to making money online as a blogger, influencer, Internet marketer or anything else is a waste of time and that you should go get yourself a real job. That you should give up on that dream, because it’s just not realistic. When you’re stubborn, you can ignore all of that. If you want something bad enough, you’re willing to do what it takes to get it. Do what you can’t.

Know When to Hold ‘Em…

I’m not going to sing the whole Kenny Rogers song, because most of you probably already know it. You already know about knowing when to hold ’em, when to fold ’em, when to walk away and when to run. I disagree that you shouldn’t count your money at the table, because especially when you’re in affiliate marketing or any other kind of online business, staying on top of the numbers is key. You should know all about your statistics and analytics.

But all that aside, the old gambler has a point. At some point, you need to know when you should give up and move on to the next thing. There’s the concept of sunk cost, but you may have also come across a study that found that people tend to value things that they own more than things that they don’t.

Let’s say that you bought a modest car a few years ago for $30,000. Now let’s say that someone offers you $20,000 for this car. You resist, because you really like this car, even though the fair market value might be closer to $15,000. On the flip side, if you didn’t already own this car, chances are that you wouldn’t want to buy it for $20,000 yourself. You’d get something else. When you do own it, though, you’re more emotionally invested and you place a higher value on it. Business endeavors are no different.

You need to know when to walk away. By being far less stubborn and being willing to give up, you’re much better positioned to move on to the next thing when the opportunity arises. You’re much more capable of jumping on a hot trend before anyone else, because you’re less emotionally attached to whatever else you’ve been working on.

This also gives rise to what we might call rapid prototyping. Rather than stick to your guns and grind out with a strategy or product that just isn’t working, you keep trying new things until something does work. That’s versatility and creativity all wrapped up into one, two qualities that are highly valuable as an entrepreneur.

Put Your Money Where Your Mouth Is

Whether you’re the kind of tenacious person who will persevere through all obstacles and stubbornly stick to your goals or you’re the kind of adaptable person who will happily leap from opportunity to opportunity, you need to give it your all. If you don’t believe in yourself and what you’re doing, no one will. Just be prepared to work for it.

Click Here To Download John Chow’s New eBook, The Ultimate Online Profit Model!

Monday, April 23, 2018

More Top Content Marketing Tools

Welcome to Part 2 of my Top Content Marketing Tools series and I’ll be finishing off this series by discussing “4” awesome tools recommended by authority bloggers. Each one has been proven to help streamline your content marketing so you can stay ahead of your competition. Some tools I’ve recommend are FREE and some are paid, but with a FREE trial before hand.

Your feedback will be appreciated and let’s jump right into the series.

ContentMarketer.io

Once you’ve created high value content, it’s important you get it on different channels to increase visibility. This tool will help you connect with the right people who are NOT only relevant, but also have influence within your niche. If you’re a serious blogger, then you’re going to be writing a lot of content and need to find a quick way to promote it. This tool will compress all the important elements of content marketing into a single platform. You can create a list of relevant people and their content information so you can contact them all at once later on.

After compiling the list, use email and social media to reach out to them for feedback, with some more than happy to share while others are willing to work with you so it’s mutually beneficial.

OutBrain.com or Zemanta

Both have a similar interface and work in the same way, but the pricing is different. I’ve tested one of them before and was pleased with Outbrain.com but the platform they advertise your content on benefits some niches more than others. For example, some popular websites include:

  • Time In
  • New York Post
  • People
  • CNN Travel
  • And many more

You have to upload your URL and the tool will pull the relevant information. After, you can start testing and tweaking to make sure you find the right ROI and networks. It’s a great way to promote your content on some of the largest networks.

Bufferapp.com

A great tool for Twitter and has integration for the other networks like Facebook, LinkedIn, etc. As you get busier, it’s important you have some automation in place to promote your content and this tool is right for you. Another cool element of this tool is it will provide statistics on clicks on what content type. This can be matched with content date and time to compile a great analytical chart of when your niche is MOST active on these platforms. Next,

You can schedule several weeks ahead so your social media is pretty much taken care of for the next several weeks. You can focus on writing and other content marketing strategies while Bufferapp.com takes care of the social automation.

Yesware.com

This is an awesome tool that is related to content marketing because of how you will be connecting with other influencers. For example, you’ll probably be using a lot of email messages to contact potential bloggers to help promote your content so it’s important you have a breakdown of how they interacted with your message. One of the biggest problems after you send an email is what happens after, like if they:

  • Got your message
  • Opened your email
  • Click through on a link

By having this information, you can find out if they are genuinely interested in working with you. It’s better to know if they received your email and if they did with NO response, then you know it’s NOT crafted the right way. Some people simply won’t enjoy your pitch whereas others simply are NOT ready to work with you. With Yesware.com, you can track your email from the second you press send.

Final Thoughts

I’ve worked with many of these tools and am still looking to integrate many more into my content marketing. I personally like to contact the influencers in my niche and ask them for their recommendations, especially if they are experienced. If you are in a specific niche, then you might want to do the same by contacting authority bloggers, asking for a list of tools they recommend for content marketing.

Click Here To Download John Chow’s New eBook, The Ultimate Online Profit Model!

Win A Networking Plus Pass To Affiliate Summit East 2018

The Affiliate Summit East (ASE) happens July 29-31, 2018 at the New York Marriott Marquis, and I got $3,490 worth of Networking Plus Passes to give away! That sounds like a lot of passes, but it works out to only ten (Affiliate Summit is not a cheap show). Winning a pass means you save yourself $349!

The Networking Plus Pass gives you admission to Affiliate Meet Market, Exhibit Hall, Keynotes, Sunday educational sessions, access to all recorded session videos, PowerPoint presentations and six sessions of your choice. You can also upgrade to a VIP Pass by paying the difference in price.

How To Enter To Win An ASE Networking Plus Pass

To enter, all you have to do is explain in the comments why you should be awarded a Networking Pass to the Affiliate Summit. The better your comment, the higher your chances of winning.

Please only enter if you actually plan on going. You also need to be 21 or older. If you are selected, you must attend. The pass is not transferable and cannot be resold because it will have your name on it. I am only giving away the passes. I am not paying for your travel or hotel.

IMPORTANT – please note the following:
You must notify the recipients that they cannot be transferred, and the pass codes become invalid in the event the conference sells out. Also, anybody registering for a complimentary pass who neither checks in at the conference or cancels will be ineligible for future complimentary passes.

If you are new to Internet marketing, attending the Affiliate Summit can be a life-changing event. Many of the biggest names in the industry got their start at this show. If you’re serious about making money online, you can not afford to miss this show. Watch the video below to see the impact the Affiliate Summit has made on past attendees.

The winners of the passes will be announced on Monday, April 30. This should give you enough time to book your air and hotel if you need it. Good luck and enter now!

Click Here To Download John Chow’s New eBook, The Ultimate Online Profit Model!

Sunday, April 22, 2018

The Dot Com Lunch – YouTube Live Edition

On this episode of the Dot Com Lunch, we show off a really great, but inexpensive, video vlogging setup. We also consider doing a YouTube Live edition of the lunch. What do you think? Would you watch?

Click Here To Download John Chow’s New eBook, The Ultimate Online Profit Model!

Saturday, April 21, 2018

The Flying Purple Nurburgring Ring Eater Meets The Weasel

On this episode of the Dot Com Lifestyle Vlog, Sally and I check out the new Porsche GT3 RS that recently ran a 6:56.4 time at the Nurburgring Ring. That’s quicker than Porsche’s $1 million 918 hypercar! We also came face to face with a weasel and a dog that looks like a cat! Sally said it’s a cat, but the owner insist it’s a dog. What do you think?

Click Here To Download John Chow’s New eBook, The Ultimate Online Profit Model!

Friday, April 20, 2018

Products and Services You May Have Forgotten For Your Home Office

So, you’re ready to quit your day job for good and to start pursuing your online business full time. Congratulations. Welcome to the club. Someone will show you the secret handshake a little later on and your membership card is in the mail. Are you ready to get started?

When setting up your home office, most of the basic requirements are pretty obvious and straightforward. You’ll want to have a halfway decent computer and a reliable Internet connection. You might invest in some software or you’ll probably want some web hosting. A nice coffee maker probably isn’t a bad idea either.

The thing that most people don’t get about the dot com lifestyle and working from home, however, is that you’re not necessarily working from home all the time. You’re flexing that time and location freedom with the best of them, so outfitting your home office means figuring out what needs to be done when you’re not actually there.

Mailbox Rental Service

This will depend partly on the kind of online business that you run and the specifics surrounding where you live. Part of what I do for a living is review a variety of gadgets and electronics. This means that the good people at Fedex and UPS visit me on a fairly frequent basis. The thing is that I’m not always home to receive those packages, resulting in unnecessary headache and inconvenient rescheduling.

A very simple and affordable solution to this is a mailbox rental service. This is different from a regular P.O. box, because certain couriers and delivery people will not deliver to a P.O. box. When you subscribe to certain mailbox rental services, you are given a real physical address, because it is a real physical office. This means there’s probably a real live receptionist there too, in case your parcel requires a signature.

By subscribing to such a service, you no longer have to wait all day for the delivery guy to come. You’re free to enjoy that time and location freedom, which is especially handy if you’re out of town on a conference or trade show. An example of a company that offers this service is The Network Hub, which offers rates from about $25/month for the Vancouver location.

Smart Camera with Cloud Storage

Speaking of technology and when you might be away from the home office, security is very important too. Depending on where you live, you might already subscribe to an alarm monitoring service. If you want to step it up a level or take matters into your own hands, a smart IP camera could be a good way to go.

With many of these IP cameras, you can access the live video feed through a web browser or a mobile app no matter where you are in the world. However, it’s critically important that you can also review a history of this footage and that the video is not stored locally (as thieves can simply steal your camera). That’s where cloud storage comes into the picture.

Nest cameras typically cost about $100 to $200. From there, you’ll want the Nest Aware service too. The Basic plan for $10/month gets you a 10-day video history with intelligent alerts and timelapses. With the $30/month Extended plan, that expands to a 30-day video history.

If you’re looking for a more affordable solution with similar functionality, SpotCam is worth considering. You can get 1-day recording for free. From there, you can upgrade to 3-day, 7-day or 30-day recording for $3.95, $5.95 or $19.95 a month, respectively. The camera is competitively priced against Nest Dropcam.

Global SIM Card

For the most part, particulars notwithstanding, you can make money online without ever leaving the comfort of your home. Heck, if you keep the laptop handy, you never even need to get out of bed. But that doesn’t mean this is the best or smartest approach. Even if you can go online for most things, you should still attend live events when you can. The networking is invaluable. Instant messengers are no replacement for face-to-face interaction.

You naturally still want to stay connected when you’re on the road, but roaming charges on most cellphone plans can prove prohibitively expensive. You could pick up a local SIM card at every new destination if you don’t travel very often. A more convenient solution, though, is to pick up a global SIM that can be used in international locations all around the world.

The global SIM cards from AlwaysOnline Wireless and KnowRoaming cost almost nothing and they grant you immediate access to the fastest LTE networks with any unlocked smartphone or tablet. Rates will depend on your destination and they can be as much as 85% off your regular carrier’s international roaming rates.

Having the freedom to work from home also means having the freedom to work from anywhere. Enjoy that flexibility. Just make sure you have the logistical pieces in place before you go.

Click Here To Download John Chow’s New eBook, The Ultimate Online Profit Model!

Thursday, April 19, 2018

These Are The Top Content Marketing Tools

Over my entire career, I have learned so much from authority bloggers within my niche. They have the experience and have dedicated several years to this industry. Whenever I’m looking for the right tools to implement into my marketing strategy, I would research the market, but first, always see what the big players within the industry have to say. This way, I know I’m getting a credible opinion on the tool and if it can satisfy the best, then I know it’ll do the right job for me. Over the last several months, I’ve been writing extensively on content marketing and how it’s important to increase conversions and engagement. Even though I have covered a lot, I haven’t talked about tools available in the market to help you out.

I decided to do research online and find out what tools or services authority bloggers are recommending. Let’s get started with discussing the first four.

Buzzumo.com

I’ve personally used this tool and it’s awesome to find the best content available being broken down by total social shares. Start by typing in a keyword then selecting a few options like what format and date range. Once the results generate, it will show you the total shares calculated by looking at the following networks: Facebook, Twitter, Google +, LinkedIn, and Pinterest.

Once you determine the highest shared content, it’s time to create something better and make it visible on social media. If you click on the number next to the social platform, you can find a list of people who shared your content and connect with them directly.

Trello.com

Great content marketing starts with a solid idea so it’s important you have the right tools to help you stay organized while being focused. Trello.com is a desktop and mobile application built to do just that, which is streamlined your creation process. You can jot down ideas and schedule content to be written by you or a team member. Many of the influencers I spoke to have large teams to manage so this application definitely helps them stay focused and delegate tasks.

Google Analytics

If you haven’t been using Google Analytics, then you are NOT serious about building your online business. This is a FREE tool by Google and very simple to install to your blog through both simple HTML and WordPress plug-in. It gives you all the information you need to track your progress, showing you where MOST of the engagement is occurring and from where. Here is some of the information provided by GA:

  • Geo-location of audience
  • Search queries (if you connect GWT to GA)
  • Top landing pages
  • Average time on website

Use this information to find out where most of your audience comes from and where they spend their time. By having a good idea about the type of content they like, you can focus on the same going forward to increase engagement.

Facebook Advertising

Many authority bloggers love Facebook Ads because of the targeting options. They have so much information on their users, they can then use it to offer additional targeting options in their ad network. For example, when using FB Advertising, you can target location, age group, interests, gender, and timing, and even split test at the same time. It’s a great way to promote your content, making sure it gets to the right type of people. Slowly test until you have reached optimal conversions, sending traffic to either your FB Fan Page or website.

However, keep a few major things in mind:

First, your success on Facebook will depend on the type of content you’re displaying and how. It’s important to focus on headline, image, and text while testing each one of them. Secondly, you want to focus on timing, making sure you get the most engagement possible so this is a factor you will want to test, too. Third, Facebook advertising can be very expensive if you don’t control your budget so it’s important to start off small until you find something that works, then you can invest more to keep the conversions coming.

Click Here To Download John Chow’s New eBook, The Ultimate Online Profit Model!