Saturday, August 19, 2017

$938,382.40 In 229 Days

Today (Aug 18, 2017), I broke the $900,000 payout mark in MOBE earning for 2017. At the time of this post, I was at $901,342.46 payout plus $37,039.94 pending payout for a total $938,382.40 in just 229 days.

That works out to $4,097.74 per day or $174.74 an hour for every hour of the day. My goal for 2017 was to make $1 million with MOBE. At this rate, the goal will be hit by next month.

MOBE has become my #1 online money-making system. It has allowed me to live Dot Com Lifestyle, drive $250K of cars for free, send Sally to one of the Top 50 private schools in America, and buy a $2 million house for cash.

Can I Really Do This Business?

One of the most common questions I get from people who are thinking about joining MOBE is, “Will all of this work for me?” and “Can I really do this business?” The answer is, regardless of your age, background, where you’re from, or your experience level, you can do this business. You can start your own online business, and be successful at it.

Your first first step is to download my ebook, the Ultimate Online Profit Model. This details the business systems I use to make six-figure monthly income and live the Dot Com Lifestyle. You can also get my Blogging Secrets book at Amazon.

Attend The IM Freedom Workshop

If you wish to talk to an expert face to face about Internet marketing, then I invite you attend a live IM Freedom Workshop in your area.

Each workshop will have both an afternoon session and an evening session. Find the workshop that’s most convenient to you, and register now. Space is limited. Tickets are given out on a first come, first served basis. You must be pre-registered to attend. There is no on-site registration. Find the closest workshop here.

Apply for My Ultimate Dot Com Lifestyle Coaching Program

If you’re truly ready to move forward and make a positive change in your financial future, then go applying for my Ultimate Dot Com Lifestyle coaching program.

This is a 21 step system I created with MOBE to help you make your first $1,250, $3,300, $5,500, and even $10,000 online. You’ll also be given a one on one coach who will work with you, and answer any questions you may have. All you have to do is follow the system and do what your coach advises. You may not pull down $900K in 229 days like I did, but it’s pretty easy to make $1,000 a month from it.

The application fee is one time $49, and allows you to go through all 21 steps. I recommend you go through the steps, then decide if this is something you want to do. If it is, great! Welcome aboard. If you decided this is not something you want to do at this time, then get a refund and go on with your life. I can’t make it simpler than that.

Click Here To Download John Chow’s New eBook, The Ultimate Online Profit Model!

Friday, August 18, 2017

The Indispensable Welcome Email and How to Get It Right

I recently came across a retail brand and fell in love with the quirky products they were offering. Being a savvy shopper (and email marketer), I signed up for their mailing list…and there it came—a welcome email telling me about the brand, what I can expect in their future emails, and, of course, a welcome discount! Perfect!

The welcome email is the first email from a business to the newly added subscriber in their family. It is not only an instant notification of successful subscription but a great chance to connect with the potential customer and understand what they like or dislike. In fact, we've found that welcome emails have on average 4x the open rate and 5x the click-through rate of a standard email marketing campaign. That's powerful stuff.

welcome email stats

An email this critical needs to be done right. Here are four ways you can build and improve your welcome email.

1. Be Quick About It

Immediacy is key in good welcome emails. In fact, 74% of consumers expect a welcome email as soon as they subscribe. With this expectation, wouldn’t you want to make the most of this engagement? Send a prompt welcome email that assures subscribers of a successful sign-up while also starting a great conversation.

Need more reason to be quick? Consider this: 45% of first-time purchases by new subscribers happen within 24 hours of sign-up.

2. Personalize It

We’re in an era of personalization and you need to go beyond just “Hey [First Name].”

welcome email optimization

At sign-up, ask for more information than just an email address or a first name. For example, ask for a zip code. This can be used in the welcome email through information about local stores (populated through dynamic content).

If you don’t want to collect information on the front end, make use of the unparalleled attention welcome emails receive to ask for more information in the email itself. Every additional data point you can gather can be useful in terms of list segmentation and relevant content delivery further down the line.

3. Keep Your Promise

Keep every promise you make and only make those you can keep. If you promise a sign-up incentive, information, or deal, deliver it. And keep any promises you make in the welcome email later as well. Any good relationship is built on trust—don’t abuse yours.

4. Keep It Simple

Well over half of all emails are now opened on mobile devices. With smaller screens and even smaller attention spans to deal with, you need to ensure that your welcome email is focused on greeting the new subscriber, telling them (briefly) about your brand, and pointing to your desired call to action.

Simply put, though, you likely can’t tell them everything about you in one email. If you want to tell your subscribers more, a welcome email series is a great option.

What Goes Into a Great Welcome Email Series

A welcome email series can work wonders for your email marketing program. Listrak tracked the email campaigns of 1000 top retail companies and found that a welcome email series generated more revenue on average than that of a single (or no) welcome email.

The FIRST email

Tip: Your first welcome email should go out immediately after a new subscriber signs up.

This first correspondence should include a simple thank you or welcome note. If you promised a discount code or incentive, deliver it now.

Give subscribers an idea about the frequency at which you’ll be sending your emails. If you’re set up with one, provide a link to a preference center so subscribers can set their own frequency preferences.

Most of all, this first email (and really, all of your welcome emails) should be an extension of your brand and a solid introduction into becoming a part of it.

Uncommon Goods does this introduction nicely in a series of emails to new subscribers.

This first email welcomes the subscriber and gives them a peek into the brand’s story, artisans, and their ethics and values.

welcome email examples

The SECOND email

Tip: Send this email 1-2 days after the first email.

This is a great time to get to know a little more about your subscriber by asking them for additional information like birthday, preferences, location, etc. As previously said, the more information you have, the better you can segment your list and send them more targeted, relevant content.

Alternatively, this email can also introduce your product categories or services offered, just like in this second email I received from Uncommon Goods.

welcome email series example

The THIRD email

Tip: Send this email roughly 2-3 days after you send your second email.

An excellent use of this message can be to connect your new subscribers to other platforms, like Twitter, Facebook, and Pinterest—really anywhere you have an established, active presence. Getting your email subscribers to follow you on other platforms will help turn them into loyal brand advocates.

A wonderful example of this principle in action is this third email I received from Uncommon Goods.

how to send a welcome email

NOTE: Depending on your send frequency for your normal marketing emails, you may want to exclude new subscribers from your regular mailing schedule until they have completed your welcome series. This will help ensure you don’t overmail folks right away.

Welcome Emails: The Bottom Line

If you currently have no immediate welcome email going out to new subscribers, get one in place as soon as possible. You are missing out on a chance to deliver a great first impression, not to mention lots of revenue.

If you have a welcome email but want to deliver more content early on, a welcome series is a great solution. Use this opportunity to craft compelling content that will cement a strong foundation for a long-lasting subscriber relationship.

About the Author

Scott Cohen is the VP of Marketing at InboxArmy, full-service email marketing agency. He has been living and breathing email marketing since 2007. With both agency and client-side end-user experience, Scott brings a unique perspective to email marketing that combines best practices with real-world-tested strategy and tactics.

How to Spy on Your Competition’s YouTube Video Statistics

If it ain’t broke, don’t fix it. While it is absolutely true that everyone’s journey is going to be decidedly different and no two paths are going to be identical, it just makes intuitive sense to derive inspiration from those who came before you. And with the power of the Internet, it’s easier than ever to spy on your competition (and your idols) to see what’s working for them (and what’s not).

Of course, a lot of data is kept private, so you won’t be able to deep dive into someone else’s Google Analytics report without their permission. You won’t be able to get full access to their YouTube analytics either, but did you know that you do have some access to their statistics and you can glean further information based on this data? It’s hidden in plain site.

For the purposes of this post, we’ll be taking a look at this video from the Late Show with Stephen Colbert. The talk show host discusses how “post-truth” is really just a rip-off of the “truthiness” concept that he coined several years ago.

youtube-statistics

You might already be somewhat familiar with some of the things you can do with every YouTube video that you watch. There’s a subscribe button next to the channel name, an “add to” button to add a video to your watch later list, a “show more” link to expand the video description, and so on.

Have you ever clicked on the “more” link? Probably not, right? Click on that and you’ll reveal that you can see some of the “statistics” associated with that video. But even before you do that, there are a few metrics you should already look at. The number of views is obvious enough, but how many likes and dislikes does the video get? How is that interaction as a ratio of the views?

It’s worthwhile to go through a few videos from your channel of interest, because you can then see what videos not only get more views, but which videos elicit the stronger reaction from the audience. The number of comments is something else you should think about.

youtube-stat-view

When you click on the “statistics” link, you are presented with four main tabs of information. The first of these is “views.” I personally find it is much more useful to click on “daily” rather than “cumulative” here, because you can analyze the viewing pattern of the audience. It’s also more helpful to look at videos that are a little older so you have more data.

It’s perfectly understandable that most videos get the majority of their views in the beginning, but what’s the lasting value like? Is there an immediate and hard drop off in views? Or is the content a little more evergreen, possibly showing up in searches over the long term and receiving a steady flow of viewers? That’s useful to know, because it affects your potential content strategy.

youtube-stat-time

The next tab shows time watched. The total time watched isn’t as useful here as looking at the average view duration. Are viewers watching the video through to its entirety or are they jumping out very early? Just because a video has thousands (or millions) of views doesn’t mean the video was seen in full every time.

Using this Colbert example, the average view duration of 5:27 is pretty good, considering the video is 7:09 in total length. This likely means that a large majority of viewers are watching the whole thing. It pays to look at videos of different lengths too. Do viewers watch the whole thing if a video is more than 15 minutes? How do they react to shorter videos?

youtube-stat-sub

The third tab shows subscriptions driven. This represents how many people subscribed to the YouTube channel as a result of watching this video. As you go through several videos on your competitor’s channel, you might find that certain kinds of content result in more new subscribers than others. This is very much worth knowing!

youtube-stat-share

The fourth and final tab shows the number of shares. Just like the other tabs, you can view this statistic on a cumulative or on a daily basis. And like what you see with subscribers and average view duration, you can see if certain types of videos or certain kinds of content are more likely to elicit social sharing than others.

Are shorter videos more sharable? Does the channel push more viral-oriented content to get shared? What kinds of topics and subjects do the shared videos cover? Are the titles more “clickbait” like in nature? These questions and others like them should be running through your head as you analyze the competition.

Spying on your competition in this way won’t answer all of your questions and solve all of your problems, but it can arm you with a lot of remarkably useful insights into how you can improve your own performance on YouTube. Armed with the right information, you can make smarter, more informed decisions.

Click Here To Download John Chow’s New eBook, The Ultimate Online Profit Model!

Thursday, August 17, 2017

Money Does Buy Happiness

On this episode of Driving with John Chow, Sally and I give a rebuttal to a viewer who claims that money doesn’t buy happiness. Well, that viewer is totally wrong. Money does buy happiness. People who say money doesn’t buy happiness usually have very little of both.

Click Here To Download John Chow’s New eBook, The Ultimate Online Profit Model!

5 Awesome Tools to Use When Auditing Your Website

Over the past few months, I’ve talked extensively about the importance of auditing your website. With all the recent Google updates, having a solid auditing plan is very important to keep your website from being banned. For example, running a quick audit will tell you what dead pages you have and if there is duplicate content floating around without your knowledge. I first started to audit my website every 3-4 months after I learned about it through Neil Pate from QuickSprout.com. He not only shed light on the importance, but was also able to showcase some cool tools we can utilize to streamline the entire process. Anyway, if you’re constantly publishing content and have a handful of guest writers, then it’s important to perform audits to make sure your meeting all the requirements.

If you are new to this concept, then here are some tools you can utilize when you are running a web audit.

Before jumping right in, let’s again look at some reasons to perform audits.

  • Check if the content is still relevant.
  • Check if you have any broken backlinks.
  • Are there any 404 errors?
  • Scan the web to check if content has been republished anywhere else without your permission.
  • A breakdown of popular content and traffic sources.

These tools are NOT listed in any particular order…

Screaming Frog

An awesome FREE tool that will crawl your website, giving you a breakdown of the page titles, URLs, status code, and word counts. Because this tool will create a complete scan, it’ll be able to tell you if there are any duplicate URLs on your domain. You can then go through each one, removing duplicate content and URLs from your domain structure. In the status column, you’ll get information on status, telling you if they are dead links, being forwarded, or simply going to the wrong page.

Google Analytics

Because running a content audit has to do with performance, it’s important to find out what pages are producing the highest conversions. With a clear breakdown of this type of information, you can make tweaks where needed to improve performance even more. Without a doubt, Google Analytics is the best tool for getting the information you need. For example, it’ll provide you with the following…

  • Top traffic resources
  • Top landing pages
  • Search queries (when connected with GWT)
  • Geo location information
  • Much more

The point is, you’ll get a better understanding about some of the elements that matter and can then work toward improving conversions. Here’s something that works well…

Find top landing pages and content, then optimize these pages with an email opt in form and adverts. This will dramatically improve conversion rates on both.

XML Site Generator

This is another cool FREE tool you can use to get a quick breakdown of your pages, broken backlinks, and even create a sitemap. I simply use it to get a report into my broken links, which I can then go through, fixing one at a time. Many will argue there are way better tools in the market, but XML Site Generator is straight forward and very easy to use

OpenSiteExplorer.org and Ahrefs.com

I’m a huge fan of OpenSiteExplorer.org and Ahrefs.com. These tools both generate the same reports, however, there’s a difference of opinion on the one that’s more efficient. However, you’ll be able to get all the information you need regarding your domain through these tools and that’s what’s important. For example,

  • Backlink profile
  • Anchor text
  • Broken backlinks
  • Value of each link
  • Outbound links
  • Inbound Links

Through these tools, you can find out what keywords you should be focusing on and even narrow down your competitor backlinks during your SEO campaign. There might be a small fee applicable to upgrade to the PRO version but it’s well worth it for the bulk of information you’re gathering easily.

Fiverr.com

If you want to track duplicate content floating around the Internet, then do a quick search in Fiverr.com for an auditing gig. Google has stressed the importance of unique high quality content and having people distribute your content without your permission can hurt your rankings. It’s important to know how protected your content is so purchase a Fiverr.com gig with web audit. For example, here’s a great gig with explanation…

I will completely checks your web pages for broken links, duplicate content, canonical issues, and all other errors that can cause problems with search engines.”

This report is perfect because it will look for broken links, duplicate content, and other important issues to optimize for search engines. The main thing is an audit like this will cost you $5.00 and you’ll find enormous valuable information you can use to tweak your pages.

Click Here To Download John Chow’s New eBook, The Ultimate Online Profit Model!

Wednesday, August 16, 2017

How Working Out Is Like Making Money Online

This is a good follow up to my big but video. On this episode of Driving with John Chow, I explain how working out is very much like making money online. This is especially true for the no pain, no gain part.

Click Here To Download John Chow’s New eBook, The Ultimate Online Profit Model!

9 Mind-Bending Ways to Use Psychographics in Your Marketing

To the uninitiated, the field of psychographics may sound a little like a debunked “scientific” principle such as phrenology, but actually, it’s one of the most exciting developments in psychological analysis that marketers can leverage in their campaigns.

 Psychographics in Marketing

But what is psychographics? Why should you care? How can you use it? These are all questions we’ll be answering in this post. We’ll explore what psychographics is, what makes it so valuable to digital marketers, and nine amazing ways you can apply it to your campaigns.

Before we begin in earnest, though, let’s run through a quick primer on psychographics as a scientific discipline.

What is Psychographics?

Psychographics is the study of people’s attitudes and interests, often studied in conjunction with typical demographic data to build more complete profiles of target markets and audiences.

Psychographics in marketing concept illustration 

Although psychographics is used in a variety of applications, its primary use is in market research. We can tell a great deal about a person simply by examining the demographic data about their life – their age, income level, education, occupation – but by itself, this data is only of limited use. It tells us nothing about their aspirations, their beliefs, their attitudes, or any other subjective psychological measure.

That’s what makes psychographics so powerful; by combining demographic data with psychographic data, we can build much more complete, sophisticated profiles of consumers based on a much richer picture of who they really are.

Now that we know a little more about what psychographics is, how do you go about gathering this invaluable data?

How Can You Gather Psychographic Data?

Although many of the metrics favored by digital marketers are quantitative, psychographics is more qualitative. Yes, psychographic data can and should be appropriately categorized, but psychographic data can be significantly more subjective and nuanced in comparison to traditional quantitative research methodologies.

Market Research Firms

If you’ve ever conducted market research, you probably already know what a tremendous pain in the ass it can be, particularly if you’re a freelance marketer or working as part of a smaller team with limited resources. That’s why many companies turn to dedicated market research firms to do the legwork for them. This offers several benefits, such as scientifically rigorous data collection methods and proper vetting to ensure integrity of the data.

Psychographics in marketing market research concept 

It also presents a further budgetary consideration, as market research data – even generic white papers and reports – rarely comes cheap.

Focus Groups

Conducting focus groups can be an excellent method of gathering psychographic data. It allows you to create testing audiences that adhere to your specifications (including your business’ ideal customers and established buyer personas).

The major drawback of focus groups is actually assembling them and gathering the data. Putting together a focus group can be a significant time-sink, and that’s before you even ask your first question. Furthermore, there are no guarantees that the information you gather will be actionable or even reliable.

Customer Surveys and Questionnaires

Another method of psychographic data collection at your disposal is customer surveys and questionnaires.

This approach has many benefits, including the fact that surveys and questionnaires are relatively inexpensive to produce, can be distributed electronically for ease of completion by participants, and general consumer familiarity with this method of market research.

Psychographics in marketing customer survey concept illustration 

Image via Help Scout

Surveys and questionnaires do have their drawbacks, though, including few solid ways to overcome low respondent participation, and the potential unreliability or inaccuracy of the data itself – many people answer questionnaires in an aspirational way, meaning they may not respond completely truthfully to certain questions, especially questions on more contentious topics. 

Detailed Analytics Data

Perhaps the most time-efficient means of gathering psychographics data is using detailed analytics data.

Psychographics in marketing Facebook interest targeting 

Social media platforms such as Facebook and Twitter are arguably better suited to the gathering of psychographic data by virtue of the wealth of personal information these services possess about their users. In particular, an individual’s personal interests can be immensely valuable psychographic data points, as can data that some individuals may not be as truthful about in a real-world setting like a focus group, such as their political beliefs.

9 Ways to Use Psychographics in Your Marketing

As we mentioned above, psychographics is most commonly applied in the field of market research, specifically in the creation and development of detailed buyer personas. However, this is far from the only potential application of this fascinating data.

Let’s take a look at nine applications of psychographics you can use in your next campaign.

1. Create More Refined Social Media Audiences 

If you’ve ever run a Facebook Ads campaign, you’ll know how granularly you can target prospective customers. Targeting relevant audiences by interests is a viable strategy, but if you dig a little deeper into what really makes your audience tick, you’ll find a whole new world of possibilities opens up.

Psychographics in marketing Facebook interest targeting options branded terms 

Once you’ve identified and refined your core audience, look for the psychographic commonalities that your target market shares. Are their political beliefs relevant? Does their affinity for certain brands or even specific products suggest wider underlying attitudes? (For example, mothers in their thirties who are also into yoga may be interested in broader health-related topics.) How do these consumers see themselves? These are all questions you can ask as the starting point for psychographic targeting research that could yield new opportunities you may not have considered previously.

2. Write More Emotionally Compelling Ads

We know that leveraging emotional triggers can be amazingly effective in online advertising. If we can write emotionally compelling ads using the bare minimum of information, imagine how much more effective your ads could be if you knew more about your target market.

Psychographics in marketing top 10 emotional triggers in online ads 

Using emotional triggers in ad campaigns is always a tentative balancing act, as what one person finds fascinating and enticing may be morally repugnant and utterly repellant to someone else.

However, psychographic data can reveal a great deal about your target market, allowing you to write emotionally powerful ads – negative or otherwise – that may improve your conversion rates considerably.

3. Enhance A/B Tests

Hopefully, you’re already A/B testing most of your marketing collateral. However, incorporating psychographic data into A/B tests can result in even more revealing and accurate results.

Psychographics in marketing A/B test concept illustration 

Image via VWO

It’s important to note that when I say psychographics can be used to enhance A/B tests, I don’t necessarily mean the tests themselves. It’s very difficult to segment an A/B test by psychographic dimensions, simply because there’s no reliable way to determine or define a visitor’s psychographic profile at the moment they visit your site. I am, however, saying that psychographic analysis may yield valuable insights into why your visitors responded to the A/B test in the way they did.

Psychographics in marketing calls to action examples 

For example, does a specific landing page you tested perform strongly because of something as simple as a design element or the wording of a call to action, or are there more complex underlying reasons that could have shaped visitors’ behavior? The main image on your landing page might resonate differently depending on your audience’s psychographic makeup.

Only you can decide whether this data is actionable, but the more you know about why visitors interacted with your site in the ways they did, the more accurately you can target your ideal prospects in the future.

4. Identify New Content Topic Areas

One of my favorite content marketing concepts is what Larry calls “land and expand,” the process of broadening the breadth of your content topics to include tangentially relevant topics that are beyond your immediate business interest but are still relevant – and interesting – to your primary audience. This is an application of psychographic data that can really shine.

For example, here at WordStream, we know that many of our readers work in digital marketing – gasp! – but we also know that many are interested in broader trends in the technology industry, as we determined by analyzing analytics data from our social media accounts as well as our website.

Psychographics in marketing Google Analytics affinity categories 

Affinity categories in Google Analytics let you explore your site visitors’ interests

If we were to dig a little deeper into psychographic research, we could then ask more detailed questions when devising our wider content marketing strategies based on those interests. For example, we could investigate whether our readers’ interest in technology stems from an aspirational view of the world and how technology can solve urgent social problems, or whether this interest in tech is from a purely consumptive or entrepreneurial standpoint.

Psychographics in marketing Twitter Analytics screenshot 

Twitter Analytics is an excellent source of psychographic data such as
personal interests

Once you start to learn who your audience really is, you can “land and expand” much more effectively – a real boon for established blogs that may be experiencing difficulty in finding new topics to cover.

5. Improve Your Conversion Pathways

If you’ve set up custom conversion pathways in Google Analytics to measure the success of specific goals and objectives, incorporating psychographic data can be remarkably effective at identifying why people fail to convert and explaining more fully why people drop off at the point in the funnel that they do.

Let’s say you have a custom conversion pathway established in Google Analytics, and that this conversion pathway is tied to a specific business objective (which it should be, by the way). You may know that many prospects fail to convert on a specific landing page – but don’t know why.

Psychographics in marketing Google Analytics conversion pathways 

A visualization of conversion pathways within Google Analytics

By applying the psychographic data you’ve gathered to a specific problem (i.e. why you’re losing people at a specific point in your funnel), you can examine the problem with a great deal more focus. Is the language of your landing pages turning off prospects because they perceive your business differently than you do? Does your brand messaging reinforce beliefs your audience already holds, or does it stand directly at odds with their perceptions of themselves as consumers?

The more you know about your target market, the more confidently you can hypothesize why the most vulnerable points of your sales funnel are failing – then shore them up.

6. Reinforce Your Brand Values

We’ve talked about the importance of cultivating brand advocacy in the past, and for good reason. Brand evangelists are your most hardcore fans, and one of the best ways to encourage people to become loyal brand ambassadors for your company is to put your brand values on full display in everything you do. An easy way to do this is to compare the psychographic profiles of your most fiercely loyal followers and ensure that your wider messaging reflects these brand values.

Psychographics in marketing Baileys brand values daybook illustrations 

Illustrated examples taken from Baileys’ brand value daybook. Original art by Serge Seidlitz.

The Lush cosmetics company is an excellent example of this principle in action. Obviously I don’t have actual psychographic data for Lush’s target market to hand, but the company makes sure that its commitment to ethically produced, environmentally friendly products made without the use of animal testing is front-and-center in its messaging. I’d bet my last dollar that this messaging strongly reinforces the personal values of Lush’s ideal customer.

Psychographics in marketing Lush cosmetics brand values 

How can you reinforce your brand values as part of your wider marketing messaging?

7. Create More Targeted, Relevant Email Marketing Blasts

One of the great things about psychographics is that it gives you so much clearer an idea of not only who your target market is, but also what they want and how they feel. This, in turn, allows you to tap into your audience’s doubts, fears, and questions to create highly relevant and targeted email blasts.

Psychographics in marketing email subject line open rate comparison chart 

We know that creating highly personalized email blasts is a great way to improve your open rates. Tapping into psychographic data allows you to do precisely this. You can also cross-reference existing analytics data from your email marketing campaigns to gain greater insight into why your most popular email blasts resonated so strongly with your readers – then replicate it.

Email marketing allows for certain concessions that other marketing campaigns may not, such as the use of using hypothetical questions as enticing subject lines, tying your company’s brand values to current events, and other creative techniques, all of which can be deepened by a greater understanding of your audiences’ psychographic profile.  

8. Use Aspirational Imagery and Messaging

One of the most revealing things you can learn about your prospects through the application of psychographics is not only who they are, but who they want to be. Aspirational messaging can be extraordinarily effective, and the more you know about your market, the more effectively you can leverage these aspirational desires in your campaigns.

Psychographics in marketing aspirational marketing pyramid diagram 

At WordStream, we frequently remind our readers that people don’t buy products for its own sake; they buy things to solve their problems. As such, aspirational messaging can be amazingly powerful. It allows prospective customers to envision how your business can not only improve their lives in an immediate, problem-solving sense, but also how your business can help them become the people they want to be – a powerfully persuasive technique.  

9. Revisit and Update Buyer Personas

Our last tip might not be as exciting as the preceding tips, but it’s no less important.

Once you’ve gone through the trouble of gathering psychographic data about your target market, it’s vital that you either update existing buyer personas and message matrices to include this new information, or create new ones entirely.

Psychographics in marketing buyer personas demographics 

Many companies use multiple buyer personas for each stage of the conversion funnel, and incorporating psychographic data into your existing personas is crucial to ensure your campaigns hit the mark. This also offers a range of other benefits, including the potential for more personalized messaging, a clearer and more comprehensive profile of your ideal customers for new hires, and ultimately, more effective marketing campaigns overall.

Psychographics, Qu'est-ce Que C'est

Psychographics is an exciting and fascinating field of study that can be immensely beneficial to marketers hoping to gain greater insight into what makes their target markets tick. Combining more subjective psychographic data with traditionally empirical marketing metrics can be tricky, but the potential gains make it well worth exploring.

If you’re using psychographics in your campaigns, I’d love to hear your experiences – get at me in the comments with ideas or suggestions!