Saturday, June 23, 2018

Stop Trying to Be More Efficient

Technology continues to get more advanced and more tasks continue to get automated. I don’t have to boot up my computer, wait for it to the connect to the Wi-Fi, open up a web browser, type in the URL, enter my username and password, search for the item I want, add it to the shopping cart, and go through the checkout process entering my mailing address and payment information just to buy some more dish soap.

Instead, I can just say, “Alexa, reorder some dish soap,” and the magical smart speaker in the corner of my living room takes care of the rest. We’re living in the future, folks!

And yet, despite all these modern conveniences and seemingly miraculous developments, we find ourselves even more pressed for time than ever before. How is that possible? Because we have all these things we need (and want) to do, we are oftentimes tempted to be as efficient as possible. We’re constantly looking for so-called “life hacks” that can help us get more things done more efficiently.

That’s precisely why we are drawn in by the purported appeal of multitasking. We delude ourselves into thinking that we can totally check our email, write a blog post, listen to the latest podcast, and eat lunch at our desk, all at the same time. But of course that isn’t true. We can’t focus on more than one thing at a time, so when we divide our attention between multiple tasks, the net result of any and all of them will suffer.

But there’s so much to do! You want to update your blog. You want to post a new video on your YouTube channel. You want to work on your email marketing. You want to post on social media. You want to research new affiliate marketing opportunities. You want to do this. You want to do that. So you try to be as efficient as possible to accomplish as much as possible in as little time as possible.

Stop that. Stop it.

I’ve written on my blog on several occasions how I feel like there is never enough time to do all the things that I want to do, especially since become a dad. Balancing my professional responsibilities with my responsibilities as a father isn’t easy, not to mention that I still want to have some room for leisure activities and downtime, of course.

All this being said, lack of time is not the problem. It was never the problem. If you look around at all of the most successful people in the history of the world, they all had the same 24 hours to work with each day, the same 365 days to work with each year. They had just as much time as the least successful people in the history of the world too. Lack of time is not the problem.

So, what is it then? It really boils down to two main concepts.

First, we all need to stop trying to do as many things as we can as efficiently as we can, because that is ultimately self-defeating. Instead, you should try to do fewer things, but do them better. Instead of trying to score a 5 across the board, understand that life is a game of tradeoffs. Zero in on the small handful of things where you want to score a 10 and don’t worry too much about the zeroes you may be scoring on the other items. The 10s are where you’ll find success, not in a seas of 5s.

Second, when you have to work on something, actually work on that something. Don’t mindlessly scroll through Facebook. Don’t fall into the bottomless pit of YouTube. Don’t walk to the kitchen to grab yourself a snack. Focus on the task at hand and get it done, remembering that done is always better than perfect.

When you work a more traditional job, especially one that pays hourly, you get paid just the same no matter how much actual work you do. (Yes, you’ll probably get fired eventually if you slack off too often, but the general point here holds true.) When you work for yourself as an Internet entrepreneur, there’s no such thing as an hourly wage or a salary. You need to earn every dollar, even if that means putting in the hours to develop a passive income stream. Sitting for 40 hours in front of your computer isn’t going to do you any good unless those 40 hours are actually productive.

Efficiency is not the objective. It doesn’t matter if you tick 100 items off your to-do list if none of those items really moves the needle forward. Instead, strive to be effective. Do the things that matter and do them well.

Click Here To Download John Chow’s New eBook, The Ultimate Online Profit Model!

Friday, June 22, 2018

Content Marketing Changes to Keep an Eye On – Part 3

Welcome to Part 3 of my series and I hope you have enjoyed the previous content. This is going to be the final part of this series and I want to wrap it up by discussing “2” more important content marketing changes taking place within the industry. Many argue content marketing is NOT important, however, the MOST success bloggers have stated numerous times that content marketing is going to be the only thing that matters going forward. Through a solid content marketing campaign, you can do the following:

  • Add value
  • Marketing products
  • Increase traffic
  • Increase social shares
  • Build momentum
  • Increase brand awareness

The internet is all about information and today, this can be provided through images, videos, text, podcasts, or even infographics. All of these formats can be used going forward to build your brand, too. Let’s jump into Part 3 and talk about “2” more important elements. Your feedback and opinion will be appreciated so leave your thoughts in the comment box below. Let’s jump right in.

Analytics Matter Even More

I’ve always believed, no matter what type of content you’re marketing, it’s important to keep track of your statistics. Having data will help you optimize your campaigns going forward, which is important because this can help with increasing conversions. However, I’m surprised by the amount of people who don’t make use of the tools available to them and I think it can be for the following reasons.

  • They don’t know about the tools available
  • They are lazy
  • They don’t want to keep statistics
  • Not serious about their business

Keeping stats will help you get the MOST out of your user engagement, which is why I recommend everyone implement some sort of tool in their backend. For example, imagine having a landing page where you are offering an eBook in exchange for their email address. It helps to know what types of form, headline, colors, and information converts the best. This way, you can continue to do what needs to be done to get as many conversions as possible. Google Analytics is a great tool you can implement in your backend. It’s FREE and very easy to install using a simple code.

For you to achieve optimal conversions, I recommend testing what works and then optimize your campaign.

Content will be Interactive

This is a tricky one to understand, but many have mentioned content will be heading this way going forward. As a matter of fact, you can start to see interactive content implemented into blogs already. Why is this important and what does it do?

First, it gets people involved in your content and builds the personal connection. When you have interactive content, it’s a great way to provide value by making certain elements clickable and this will help readers understand the value better. Next, it’s a different type of content than the usual available online so people will find it more engaging. Imagine when people share it on social media platforms and the response you’ll get. The point I’m trying to make is you’ll have to think outside the box to engage a new breed of readers. Blogs are not new and reading content is something that has been around from the start. It’s time to publish different types of content that will catch people off guard, but provide value at the same time.

  • Make content interactive
  • Add charts and graphs
  • Add movable objects

Final Thoughts

To implement each type of strategy will take time, but after analyzing the data, you’ll find how some work better than others. Then you can optimize and add the same strategies to other content when you publish because you know they have worked well in the past. Content marketing continues to grow so you have no choice but to add it to your blog. The only difference is finding what works better for you compared to others.

Click Here To Download John Chow’s New eBook, The Ultimate Online Profit Model!

Thursday, June 21, 2018

The Advantages Of Branding In The Digital Age

Your branding is not your product or service. Instead it is about you and your team and how you connect with your audience. Good branding has always been focused on forging connections and as the digital landscape allows us to be more interconnected than ever before, branding and digital should be inseparable.

What Is Branding?

There is a significant difference between your brand name and your branding. Your brand name is highly visible and should feel almost akin to a tangible entity to your audience. Your branding, however, is rather more visceral and exists only as a feeling within your audience when they think of your brand name. Ultimately, your branding is who you are. It should reflect your brand personality perfectly; embody your core values; and be reinforced by your digital marketing because it is what makes you different.

So, What Are The Advantages Of Branding In Ever-Changing Modern Marketplace?

Branding has always been important, but getting it right is now imperative. The digital landscape is consistently in a state of flux. New technological developments are coming to market all the time. Conversations never stop and we are all constantly showered with an endless stream of advertising, memes and viral videos. In fact, we have become so accustomed to adapting to all this change that we are beginning to take the one thing that remains constant for granted: branding.

How Has Branding Developed?

The digital landscape is crowded and noisy. Maintaining a competitive edge is increasingly challenging because consumers have seemingly limitless information available to them at the click of a button. With so much choice, you need your branding to clearly communicate to ensure that you are strides ahead of even your closest competitor and ensure that yours is the first brand that comes to mind when audiences think about your industry.

Additionally, as the relationship you have with your customers will rarely end with a single sale, ensuring your brand is positioned to maximise conversions and keep the conversation flowing to encourage repeat custom is crucial.

Branding-Related Benefits Of Social Media

Audiences have extremely high expectations and at a time when same-day delivery and on-demand entertainment is available, consumers want to connect and converse with brands in a variety of different ways and at all times of the day.

The rise of review websites and social media platforms means that brands have far less control over what people are saying about them online. User reviews and experiences now have a greater influence over consumer purchasing decisions and it is important that your branding is strong enough to help you to ride the wave of any negative feedback you might experience. Maintaining a strong presence on your social channels will help you to steer the conversation and utilise the power of your loyal audience.

Social media platforms are excellent branding and conversational tools because they allow you to present a consistent message and engage directly with smaller subsections of your audience. You might, for example, know that your US audience prefers to interact with you on Instagram whereas your UK audience likes to keep up with your updates on Twitter. This information will help you to tailor your messaging appropriately so that you are always hyper-visible and sharing content that your audience genuinely wants to engage with. Social media allows for many advantages to your branding efforts, as it’s essentially an extension of your brand but it can also be a brand downfall. Keep your branding consistent and ensure it shines through in everything you do and you’ll no doubt flourish in an ever-evolving and ever-competitive industries.

If you need a little help developing your brand guidelines in the first place, check out this handy step-by-step guide.

The post The Advantages Of Branding In The Digital Age appeared first on Koozai.com

Instant Gratification and Mountain Climbing

We live in a glorious age of technology where we can get (almost) anything we want. Not only that, but we can get (almost) anything we want nearly instantly. Want to listen to a certain song? You don’t have to wait for it to come on the radio and you don’t even need to rewind or fast forward through a cassette tape to find the right place. Just fire up your Spotify, Apple Music or YouTube and you can get that track right now.

Want to watch a movie? You don’t have to wait for a specific showtime at a specific movie theater in a specific location. Just fire up Netflix on your computer, TV, smartphone, tablet, or any number of other compatible devices and you can watch that movie right now. Want to watch a TV show? You don’t have to wait for it to come on at a certain time on Thursday night, because it’s right there on Netflix too. Not only that, but you don’t have to wait seven whole days for the next episode, because you can binge through the whole season (or seasons!) back to back to back.

All this instant gratification is tremendous, because it has allowed for an incredible level of choice and convenience. You can order almost anything on Amazon and have it arrive on your doorstep within a couple of days. Depending on what you want and where you live, you might even be able to get it within a couple of hours! But the problem with all this instant gratification is that we’ve come to expect it from every other area of our lives too. And a lot of things don’t work that way.

Want to have a deep, meaningful relationship with your significant other? You may have been able to meet one another by simply swiping right on a mobile app, but the kind of strong bond that you desire takes time and patience. You can’t just binge through your relationship like how you binge through every season of The Office on Netflix. You can’t just order a trusting, loving lifelong partner through Amazon Prime. It doesn’t work that way.

And as much as you may be attracted to the innumerable “get rich quick” schemes online, the truth of the matter is that anyone who achieves grand success with them will always be the exception rather than the rule. You stand at the foot of a path and all you see is the summit at the top. You turn a blind eye to the treacherous mountain between where you stand and where you want to be.

Because these kinds of obstacles and barriers have been removed from so many other aspects of your life. It used to be the case that you could only eat certain food at certain times of the year, because of the seasonality of crops and harvests. These days, you can import almost anything from almost anywhere and eat it all year round. Want to read a book? You don’t have to wait for the store to replenish stock, because you can have it delivered to your Kindle instantly. There’s no waiting. There’s no work.

Success in business doesn’t work that way. You might see the fancy cars, the big mansions and the extravagant trips, but you don’t see the years of hard work and dedication that went into building that kind of lifestyle. It is absolutely true that anyone can do it, but it’s also true that you’ve got to fight your way through some bad weather to get there.

But the view once you get there is pretty spectacular. And it’ll be all that much more rewarding because you’ll know what it took to get there.

Click Here To Download John Chow’s New eBook, The Ultimate Online Profit Model!

Wednesday, June 20, 2018

Content Marketing Changes to Keep an Eye On – Part 2

Welcome to Part 2 of my series and I am discussing some content marketing changes happening over the next few months that will impact blogging. It doesn’t matter if you are a beginner or experienced because you will have to ensure you start incorporating these changes to stay ahead of your competition. Content marketing can be awesome to generate traffic, conversions, and profit, but you’re still going to have competition. This means you have to continually tweak your content to understand the way your audience engages with it going forward. In Part 1, we discussed how the following:

  • Mobile friendly blogging
  • Images and infographics

This will help push you in the right direction and allow you to engage more people with your content. Please provide your feedback on Part 1 and let me know if you agree or disagree with my statement. Today, I’ll be discussing some more important elements of content marketing that you have to pay close attention to. Let’s get started…

Personalization

I can’t explain how personalization and building a connection with your audience is important when blogging. You have to find a way to stand out compared to your competition and building a “personal” brand is the best way. This is why many bloggers have decided to start a blog using their name, for example:

  • JohnChow.com
  • NeilPatel.com
  • ZacJohnson.com

This strategy is NOT only important within blogging because you see other successful entrepreneurs doing the same, like Donald Trump. Personalization within content marketing is especially important because if you can build trust and credibility, it’ll help promote your content when your name is mentioned within inner circles. Imagine how many pieces of content you have read simply because of the author. This is because you know the author will provide value and you can trust their opinion on a product or service they are endorsing. I know many of you are asking how can you implement this into your content marketing…right?

Here are a few ways:

  • Always provide value
  • Be genuine
  • Answer feedback
  • Provide unique content that can’t be found anywhere else

Going forward, I can promise you that blogging and content will be more personalized going forward. You want people to hear your name and know right away that they’ll find something special on your blog.

Networking

Here’s a new trend developing and you might have noticed it if you are online a lot reading blogs. First, you’ve noticed many people are guest blogging on other popular authority blogs. It’s also not uncommon to find expert posts, interviews, etc., about influential bloggers within your niche. Building these relationships opens huge opportunities for both the experienced and beginners within the industry. This is why, going forward, you should try to network as much as possible so you can build your brand.

Here are a few ways this content marketing strategy can help going forward…

First, writing content on other bloggers builds your initial connection with them so the next time you reach out, you have a better chance of them replying. Secondly, by writing guest content, you have the potential to drive traffic to your blog, which, again, increases your brand and conversions. Expert posts help because after publishing, they often get shared, which is great to build social momentum. For example, here is a quick roundup I did months back: 14 Expert Bloggers Discuss Their Most Effective Link Building Techniques

Investing in Content Marketing

Here is a short one that I think will apply to those with a budget but is very important. Many bloggers and companies will shift how they spend their money toward content marketing. This change is, again, because they understand the importance and know how an investment now can produce long-term success. If you are starting, then you might not have the investment, but this won’t stop bigger companies from doing it. You should try and learn from them so you can maybe one day implement the same strategies into your content marketing.

Click Here To Download John Chow’s New eBook, The Ultimate Online Profit Model!

Tuesday, June 19, 2018

Beyond a Means to an End

If you were raised in a typical western family in a typical western society (and likely these days even if you weren’t), the expectations for how your life will go are pretty typical and generic. You’ll start school at a relatively young age, progress through the grades, and eventually graduate from high school after about a dozen years.

After you graduate from high school, you might attend some form of higher education, like a college or university, or you might go to a trade or technical school. Maybe you’ll land an apprenticeship somewhere. After you finish whatever program it is, you apply for and eventually get an entry-level job at some company. You’ll work your way through the ranks, aspiring for middle management and beyond, until you finally retire and aim to enjoy your golden years before kicking the bucket for good.

There is nothing inherently wrong with this kind of journey and it’s the kind of path that the overwhelming majority of people take, or at least some basic variation of it. And if you like the work that you do and it’s enough to pay for your desired lifestyle, then maybe it really isn’t so bad. But we all know that it doesn’t always work out this way.

For a lot of people, they end up pursuing an education or training in something not because they’re actually interested in it, but because they think it’ll be easy or that it’ll be lucrative. Or maybe they think it’ll be stable and reliable, exactly the kind of career you want to use to form the foundation for raising a family. Right? A job is just a job. Right?

But why can’t a job be more than just a paycheck? Why shouldn’t your livelihood be tied to your passions and interests, something that’ll keep you going not just today and tomorrow, but for years into the future?

I recently watched the documentary Jim & Andy: The Great Beyond on Netflix wherein Jim Carrey recounts his experience playing the late Andy Kaufman in the 1999 movie Man on the Moon. At one point, the interviewer asks Jim about his father. Jim says that he was the funniest man in the room and he was a tremendous saxophonist, but he never really pursued a career on the saxophone, because it would mean uprooting the family to the United States (the Carreys are from Canada) and he didn’t want to do that. So, he took the safe and respectable route and became an accountant.

But that didn’t exactly work out as planned…

As time wore on, it wore him down, you know. It wore him down, and he got a little bit bitter, especially when he lost his job when he was 51. Uh, that really broke him. Not only was he compromising to raise a family, but when you compromise and you fail, it really hurts. It hurts even more than failing at what you love.

We all make sacrifices and compromises, especially when it comes to raising a family. You might forgo heading out to the local pub to catch the big game with your football buddies from college, because you need to take your daughter to her ballet recital. You might opt out of buying a wicked awesome new drone, because your son needs braces. That’s just life.

But when you make those sacrifices and you don’t get the intended benefit, it hurts that much more. You miss out on the big game, but it turns out your daughter’s ballet recital is cancelled anyhow. You skip out on buying a new drone, and your son’s teeth are as crooked as ever after paying for those braces. You can’t even get the consolation prize.

I learned that you can fail at what you don’t love, so you might as well do what you love.

Life is too short to be stuck at some dead end job where you are miserable for 40+ hours every week. Life is too short to be doing work that you hate, just because it keeps the lights on. You should do what makes you happy, so long as you’re responsible about it, and you can end up winning all around.

And truth be told, that’s what the dot com lifestyle can deliver and in spades. You enjoy the ownership of self-guided entrepreneurship, you enjoy the time and location freedom of working online, and you get to do work that is fulfilling and meaningful on your own terms, all while providing the life that your family deserves. And it’s pretty fun too.

Your job is more than a means to an end. What you do for a living should be a part of what makes life worth living in the first place.

Click Here To Download John Chow’s New eBook, The Ultimate Online Profit Model!

The SmoKING Rib BBQ Restaurant

We check out what many foodies consider the best BBQ rib restaurant in Orange County. Does the SmoKING Rib BBQ live up to the hype? Watch the video to find out.

Click Here To Download John Chow’s New eBook, The Ultimate Online Profit Model!