Welcome to Part 3 of my series, where I’ll be discussing some more common mistakes made by “Expert Authors” that hurt their credibility. When writing content online, it’s important you have the required characteristics to attract visitors because only then can you profit from your online business. For example, without the author having credibility, it’s hard to resonate with your audience. If you can’t resonate with your audience, this will lower your bottom line and decrease conversions. Over the last several weeks, I’ve been writing about some of the common mistakes made by authors including factors like grammar, wrong audience, irrelevant content, not replying to feedback, etc.
Today, I’ll be wrapping up my series by looking at “3” more common mistakes made by authors. Let’s get started…
Once you build a reputation for providing value, it’s going to be something your readers want more of. They want to come back to your blog and find high value content relevant to your niche. However, if you lack consistency, you can destroy your bond with readers. I’m not saying you need to publish content every day but it’s important to have a regular posting schedule so your audience knows when they can expect an update. You’ve probably noticed many top bloggers will publish content every 3 days and have stuck to this schedule for several years. By doing this, they have consistently added value to their blog, which is great for their audience and search engines that are indexing your website.
I recommend having a regular posting schedule and if it’s hard to keep up on your own then you can always hire freelancers or encourage guest bloggers to join your team to write high quality content.
You have to keep mixing up your blog content because different audiences will resonate with different types of content. Statistically, “list-posts” have been proven to increase engage 2 x because they’re right to the point and provide a lot of information quickly. However, as an “expert author”, you have to know what topic and/or keywords to focus on. List posts are only effective if you have them based around a popular topic. However, keep in mind, you have several different types of posts that’ll do very well with your audience, too. For example,
These are all posts that can provide enormous value but it’s your duty as an “expert blogger” to know what type of content works well on your blog. This will happen through testing and tweaking while paying close attention to social shares.
One of the best ways to build credibility is to keep your content in front of people relevant to your niche. What’s even more important is you utilize the avenues that have been proven to work. Social media is an awesome way to build momentum and engagement quickly because this is where a majority of people hang out and it’s been proven statistically. If you look at the growth of “3” major social media platforms, Facebook, Twitter, and Google+, in the last 10 years, you’ll noticed the jump is roughly 120%. That’s a staggering amount and is a clear picture of the success social media can bring when used correctly. However, here’s the tricky part…
Social media is only effective when you’ve researched, studied, and adopted the statistics into your campaign. For example, you need to know…
- What time
- What dates
- What content
- What #hashtags
- What people
Having gathered all the right details and incorporating them into your campaign will help increase ROI. Don’t forget, social media engagement is FREE so this is a great way for beginners to increase growth on a very small monthly budget.