Saturday, December 16, 2017

Dot Com Lifestyle Vlog – My $13,529.03 Dot Com Day

Welcome to another Dot Com Lifestyle Vlog. On this episode, I supercharge the Tesla, wait forever for a Starbucks coffee, explain why I don’t live on cash, show off my Pad Prompter, eat lunch at Inka Mama’s, watch the sunset, watch Sally snort dry, and got one-upped by a parent who dropped his kid off at school in a Ferrari.

However, I made $13,529.03 while doing all this! Because that’s what you can do when you live the Dot Com Lifestyle.

How To Live The Ultimate Dot Com Lifestyle

I have many internet products and services that makes me money while I’m sleeping. Continuity affiliate programs like Aweber, LeadPages, ClickFunnel, MOBE, and others ensure a steady flow of income no matter what I’m doing or where I am in the world. Of all the programs, MOBE has been consistently one of the highest earners. It’s the program I recommend for new and experienced Internet marketers.

The best way to start is by applying for Ultimate Dot Com Lifestyle. This is my 21 step program I created with MOBE to make your first $1,250, $3,300, $5,500, and even $10,000 online. In addition to the step-by-step, you’ll also be given a one-on-one coach who will help you get started on the right track. I can’t promise that you’ll make $11K a day, but you will make money if you follow the steps and plug in with your coach.

Click Here To Download John Chow’s New eBook, The Ultimate Online Profit Model!

Goal Setting Mistakes You Have To Be Careful About

Setting goals is a great practice because it helps you stay on point but some people approach this strategy the wrong way. I’ve always encouraged my clients to set goals when starting a business or even when doing work every day because when done correctly, it will help you stay focused on the bottom line. Over the years, I’ve played around with many techniques to improve my productivity and have found some to work better than others. The key is to try different strategies and test out which ones work optimal for you because your schedule will be different compared to others. However, once you’ve tested out and found a winning combination, it’s important to stay away from making common goal setting mistakes.

Here are “3” common goal setting mistakes made by people and entrepreneurs.

Wrong Priorities

Many of you are probably having a hard time understanding what I mean and the concept is very simple. It’s important NOT to focus on work that is not adding to your bottom line. You’re going to have a lot of work and many people like to focus on work that takes the longest, however, this work might not be producing the MOST results. You have to sit down every day and go through the list, adding a number to each assignment so you know what’s the MOST important on your list. However, here’s the secret…

The number should NOT represent what takes the longest time or is MOST important because you have to focus on which task makes the most difference when completed. By using this strategy, you’ll effectively organize tasks into what gets the MOST done for you and those that produce the most results.

Don’t Fantasize

Many times, your mind can play a lot of tricks on you, which, for some, might be sheer entertainment. However, in business, this can be a very bad thing because you’ll end up fantasizing unrealistic goals for you business and this is NOT a good thing. You have to have a clear vision about your business and know what to expect at all times so keep things realistic so you can focus on the right elements of your business. If you let your mind run wild, then you’ll fantasize too much about the future, when, in reality, you still have years of hard work and hours to put in.

Here’s what you should do going forward…

First, focus on now and what you have to immediately to get to the position you want to be. However, don’t look past the week or month to help you set small goals along the way. Going through a handful of small goals will keep your expectations realistic and over several months, you’ll reach a limit you would never have imagined before.

NOT Starting Tasks

I roughly write around 10,000+ words per week and sometimes I write late into the night. I have to admit that sometimes I’m just too tired but I’ve learned a value lesson through the years that starting to write is motivation. I’ve noticed I dread starting a task, but once I’ve started it, I’m in full swing so I encourage everyone to start moving. If you have the same mentality and work late into the night, then you might want to consider changing your approach. For example,

Push yourself to sit down and start doing work because once you start writing, you’ll be in full swing and motivated to finish. One of the biggest mistakes made by clients and myself is NOT getting to work when I have tasks to finish. Remember, all it takes is a 5 minute commitment, which will transform into a 2 hour commitment and get you on the right track of achieving your goals.

Keep these factors in mind the next time you are optimizing your goal setting strategy. It’ll help you stay focused and avoid some of the big mistakes going forward. These will also help you get more done, which is awesome for anyone who has a huge lists of tasks to complete on a daily basis.

How To Make 6-Figure Monthly Online Income! Download John Chow’s New eBook!

Friday, December 15, 2017

Top 10: Best Video Editing Software for Beginners

If video isn’t already an important part of your content marketing strategy, odds are it’s about to be. Web content is taking a turn toward video whether SEOs and content marketers like it or not. Nearly 50% of marketers are adding YouTube and Facebook channels for video distribution in the next year; one third of online activity is spent watching video; and video itself is projected to account for more than 80% of all internet traffic by 2019. 80%!

For those looking to continue to grow their organic traffic, that means one thing:

Best Video Editing Software for Beginners Moneyball

Not an expert? Don’t have a video studio, or a bona fide video specialist to shoot and cut your features? That’s alright! The goal of today’s blog is to show you that with the right video editing software, you too can churn out sleek, professional video content—regardless of experience—and keep your content strategy ahead of the curve.

Let’s dive in! Here are our top 10 best pieces of video editing software for beginners—from cheapest (i.e. free!) to most expensive.

1. Apple iMovie 

Best Video Editing Software for Beginners iMovie

Ok—so to those of you working with PCs, this one won’t really apply; but we’d remiss to leave it off the list. If you’re looking for simplicity and elegance, it doesn’t get much better than Apple iMovie. iMovie’s ten high-fidelity filters are some of the classiest in the video editing game; and if you’re shooting on your iPhone, or have been editing a project on your iPad, you can use AirDrop to wirelessly and seamlessly transfer your project over to your Mac.

One of iMovie’s most coveted features is its green-screen, or “chroma-key” tool, which allows you to place your characters in exotic locations—Hawaii, say—at a moment’s notice. Want to overlay the scene with “Somewhere Over the Rainbow”? iMovie ties directly in with iTunes and GarageBand, so you can easily implement custom tracks and sounds. When your movie’s finally ready to ship, release it into the wild using iMessage, Facebook, YouTube, or any other of iMovie’s succinctly connected platforms.

Standout Features: Seamless Apple product integration; green-screen; audio and social platform integration

Pricing: Free with the purchase of a Mac

2. Lumen5

Best Video Editing Software for Beginners Lumen5

We’ll put this more in the category of a video editing “tool” than video editing software, but for social media marketers who want to create fun, flashy social promos in the blink of an eye, Lumen5 is a no brainer. Here’s a short little feature we made for a recent blog post, 14 Fun & Festive Holiday Marketing Ideas for 2017:  

Lumen5 markets itself as a tool that turns blog posts into social promos. While the process isn’t perfect, and you’ll likely have to do some tinkering to get your blog content looking just the way you want it, the rest of the video creation process is a cinch. Merely refine some copy that teases your blog post; drag and drop some gifs, screengrabs, or video clips; add some music; and your engaging social video will be ripe for Facebook and Twitter.

Standout Features: Blog-to-social-promo creation; drag-and-drop interface

Pricing: Create as many 480p videos as you want with the free version; or, for $50 per month, upgrade to 1080p HD.

3. Nero Video

Best Video Editing Software for Beginners Nero

One of the cheaper options around ($49.99), Nero Video holds its own on this list—it comes well-stocked with a lot of the tricks and effects you’ll find among other products vying for video editing supremacy, and as far as software for beginners, you can certainly do worse. If you’re going to spend money on video editing software, however, you might want to steer clear. Nero just doesn’t have the speed and functionality of some of the other products listed here, and if it’s value proposition is its price, $50 is still not all that cheap.  

Standout Features: Low pricing

Pricing: One-time payment of $49.99

4. Corel VideoStudio

Best Video Editing Software for Beginners Corel

Corel VideoStudio has all the characteristics of the other top-of-the-line products on this list, including 360-degree VR and 4k support, but it also has the distinction of being the first piece of consumer video editing software to offer motion tracking—which, if you’re not already familiar, is a feature that allows you to track specific objects throughout your cut (if you wanted, say, to point an arrow at one of your characters, blur out his face, or bestow him with a funny hat). Most of the products on this list come equipped with motion tracking, but VideoStudio still boasts one of the best motion tracking systems around.

One of the knocks on VideoStudio is its speed, which lags notably behind some of the faster systems on this list, like CyberLink PowerDirector and Pinnacle Studio. Still: for a one-time payment of $51.99? You can do much worse.

Standout Features: Motion tracking

Pricing: One-time payment of $51.99

5. Filmora from Wondershare

Best Video Editing Software for Beginners Filmora

When it comes to free video editing software, Filmora is about as multi-faceted as they come. Filmora is Wondershare’s standard, simple, high-quality video editing offering; but Wondershare also offers FilmoraGo (for mobile editing) and Filmora Scrn (for screen recording and editing). The design is intuitive and easy to use, and comes replete with filters, overlays, motion elements, transitions, and a small selection of royalty-free music. Here are a few more of the “basics” Filmora offers: 

Best Video Editing Software for Beginners Filmora

4k and gif support are boilerplate features for most video editing products today, but one thing Filmora does particularly well is titles. Title tools are trending in video software, and while Filmora’s doesn’t have the functionality of say, an Apple Final Cut Pro X, which can superimpose 3D titles over your videos and rotate them on three axes, it nonetheless has some snazzy titling features for the money you’re spending:  

Another Filmora feature beginners to video editing will find attractive is “Easy Mode,” which allows you to create fun, polished edits by merely dragging and dropping clips, choosing a theme, and selecting music.

Standout features: Title tool; mobile and screen editing; “Easy Mode”

Pricing: Starts at $59.99 for a lifetime license; or, $39.99 for a year.

6. CyberLink PowerDirector

Best Video Editing Software for Beginners PowerDirector

So—we stretched the meaning of “software” a bit earlier; now, we’re going to stretch the meaning of “beginner.” We included CyberLink PowerDirector on this list because its interface is, at the end of the day, pretty straightforward. Head to the product page, run through the tutorials, and you’ll be alright. There is within the interface, however, an embarrassment of options and effects. If you’re not willing to invest the time in learning all of them, it can get a bit overwhelming. 

Best Video Editing Software for Beginners Cyberlink

Don’t be scared of CyberLink’s extra features; just be wary of your commitment level!

In terms of rendering, PowerDirector is regarded as one of the fastest video editing systems around. It also operates consistently in the sphere of the innovative and cutting edge. PowerDirector led the charge in the switch to 4k, and today, it’s one of the first systems to support 360-degree virtual reality footage.   

Price: you get what you pay for! $79.99 gets you unlimited access to one of the most capable pieces of video editing software around.

Standout Features: Lightning-fast rendering; comprehensive suite of effects

Pricing: One-time payment of $79.99

7. Adobe Premiere Elements

Best Video Editing Software for Beginners Premiere Elements

We include Premiere Elements on the list mostly because it’s been an industry leader in the video editing game for some time. And $79.99 is not egregious, but we’re here to say that at that price, you’re mostly paying for the name. In the time since Premiere Elements’ inception, too many other products have surpassed it in speed and capability for us to place it among the cream of the crop. That’s to take nothing away from Premiere Elements’ usability, though—specifically for beginners.

The Guided Edits feature makes Adobe Premiere a particularly attractive option for beginners, as it allows them to take on both quick edits and advanced projects with substantial assistance from the software.  

Best Video Editing Software for Beginners Premiere Elements 2

If you’re not entirely sure what you’re doing, don’t sleep on Guided Edits!

So while Premiere Elements lags behind the competition in terms of speed, 3D editing, multi-cam, and some other advanced features, it’s still a great choice for the beginner looking for a comprehensive suite of effects, and some guidance on how to implement them.

Standout Features: Guided Edits; simple interface

Pricing: One-time payment of $79.99

8. Pinnacle Studio

Best Video Editing Software for Beginners Pinnacle

At the higher end of the Corel product line is Pinnacle Studio—which, at $129.95 (the amount you’ll need to pay to edit 360-degree and 4k content with the “Ultimate” version), costs more than twice as much as VideoStudio. What do you get for the extra money? Well, not only does Pinnacle come readily equipped with all the features you’d expect from an upper-echelon product—motion tracking, 360-degree VR support, 4k support, multi-cam, etc.—but you’d be hard-pressed to find a faster product on the market in terms of rendering.

For all of its features, Pinnacle’s interface is still as user-friendly and intuitive as anything on this list. Thus, is you have the need for speed, and you don’t mind shelling out a few extra bucks for it, Pinnacle might be the product for you.

Standout Features: Top-of-the-line rendering speeds; full range of features and support

Pricing: One-time payment of $129.95

9. Adobe Premiere Pro

Best Video Editing Software for Beginners Premiere Pro

With a virtually unmatched suite of features, 360 VR and 4k support, and a newly implemented ability to store, organize, and share assets online with a team, Adobe Premiere Pro is perhaps the most complete piece of video editing software around. Here’s a recent video promo for our free AdWords account structure guide we cut using Premiere Pro:  

One of the more dazzling of Premiere Pro’s tools is the Lumetri Color tool, which offers color adjustment and manipulation on par with that of a Photoshop. The multi-cam feature is also a winner—whereas most systems allow you to work with a limited number of camera angles, Premiere Pro’s latest iteration allows for an unlimited amount.  

Throw in a wealth of titling options, readily connected ancillary apps (like Photoshop and After Effects), and a flexible, easy-to-use interface, and Premiere Pro is a no brainer.

Standout Features: Multi-cam and coloring options; title tool; easy integration with Adobe Products; straightforward interface

Pricing: $19.99/month

10. Apple Final Cut Pro X

Best Video Editing Software for Beginners Apple Final

For the most advanced, least fiscally prudent of beginners, there’s Apple Final Cut Pro X. $299.99 might be a little steep for a product you may well have a difficult time understanding; but for those among you who enjoy a challenge, and who aspire to some level of professionalism in video editing, why not go for it? Apple has made the transition from iMovie to Final Cut Pro more painless than ever—so if you’re the kind of guy or gal who enjoys him/herself an Apple product, and has worked with iMovie to the point of mastery, it might be time to splurge on Final Cut Pro. The power is still daunting; the interface, significantly less so.   

Standout Features: Magnetic Timeline; Touch Bar support

Pricing: One-time payment of $299.99

Some Final Thoughts

Are you a content or social media marketer looking to get in the video editing game for the sake of keeping up with the growing video trend? Don’t stress! Any of the above products would make a fine choice for a beginner.

Think about your budget, your current level of expertise, and how much time you’re willing to devote to learning a new skill. If the responsibility has fallen on you to get your team’s video marketing strategy up to snuff, or if you’ve taken that responsibility upon yourself, that’s a good thing! Don’t wait around deliberating—get invested in one of these video editing products, and make it yours.

Nothing Is Going to Change

Change can be uncomfortable. You get used to a certain way of doing things, you get used to things being a certain way, and anything that disturbs the status quo can unsettle you. The familiar is comfortable, because it is predictable, even though this sense of comfort could be holding you back, restricting you to an unsatisfying life of mediocrity.

When you work at a regular salaried job, especially at larger national or multinational corporation, there’s a sense of safety there. You know that you’ll get the exact same amount of money deposited into your checking account every two weeks without fail. You know that you can come back to the same desk every Monday through Friday and you’ll be sitting in that same chair you’ve always sat in for the next eight hours, because you’ll probably eat your lunch at your desk too as you muscle your way through another batch of TPS reports.

Beyond the Cubicle

I’m not disparaging the life of the office worker. Many people value that kind of predictability and stability.

They need that in order to pay the bills, keep the lights on, and provide for their families. I get that. Some office jobs are also a lot more fulfilling and interesting than others. I get that too. But if you want change, if you want something different, you have to be prepared to sacrifice some of that comfort, some of that safety, some of that predictability.

Before anything else, before you take that plunge into the world of Internet marketing or going into business for yourself online, you need to recognize this very important fact. And you need to face the reality that if you do start pursuing your own online career, times can be very lean for the first few months or even the first few years.

You have to be willing to accept that as the potential price of admission, for the possibility of turning your online “hobby” into a viable and profitable business.

Facing a Changing Reality

American novelist and social critic James Baldwin — pictured below with the venerable Marlon Brando and not at all related to Billy, Alec, Daniel and Stephen (as far as I know) — once said, “Not everything that is faced can be changed, but nothing can be changed until it is faced.”

It’s easy to face the reality that the dot com lifestyle and making money online can provide the opportunity for you to realize your wildest dreams and enjoy a level of freedom that you never thought possible short of winning the lottery.

It’s not as easy to face the reality that achieving these kinds of goals is going to take a commitment on your part and it’s going to require some work. There’s no such thing as an overnight success.

Living Your Best Life

Do you want to change the fact that you have to suffer through an hour-long commute to the office every day? Do you want to change the fact that your boss dictates when and where you can and should work? Do you want to change the fact that someone else is telling you what projects to pursue? Do you want to change the fact that you get paid exactly the same even if you are responsible for significantly increasing company profit?

Then you need to face those hurdles head on and recognize what it’s going to take to change them.

Are you ready to take the leap of faith? Are you ready to invest in your own future?

How To Make 6-Figure Monthly Online Income! Download John Chow’s New eBook!

Thursday, December 14, 2017

Every Super Successful Person Knows This Is True

It’s hard out there for an aspiring Rich Kid of Instagram. Those comically large bottles of Champagne, sparkling new cars, and conspicuously logo’ed brand-name bags add up. So, what’s a wannabe influencer to do?

Well, there’s actually a service where you can go get your photos taken in a grounded private jet, so you can use the photos on Instagram to show everyone how super successful you are.

Click Here To Download John Chow’s New eBook, The Ultimate Online Profit Model!

Introducing New & Improved Success Reports for Cross-Platform Campaign Analysis

Over and over again, we’ve heard from our clients, both advertisers and agencies, that reporting is a pain. When we run informal polls before webinars, reporting is usually named as one of the top two time sucks for marketers.

To make matters worse, it’s particularly difficult and time-consuming to get a clear picture of performance across multiple ad platforms, where native reporting metrics are often apples to oranges. You have to:

  • Pull data from multiple sources
  • Compile it and try to make sense of different metrics
  • Analyze and interpret success to make recommendations
  • Share all that information across the business

It’s hard enough for any single business, but it’s decidedly one of the most inefficient and dreaded tasks for agencies. And according to HubSpot, “agency staffers spend around four or five hours per client each month reporting on digital.” The more clients you have, the more that adds up and gets in the way of all the other work you have to do.

WordStream Advisor new Success Reports activity graph

In our quest to make online advertising easier for all our clients, we just released new and improved Success Reports in WordStream Advisor that compile results from all your online platforms in one place and give you the big picture of your success. Hallelujah!

Introducing the New Success Reports

WordStream Advisor new Success Reports cross platform report

If you’re a WordStream customer, this is what you’ll see in your account as of today. The new Success Report provides:

  • A single version of the truth – You’ll immediately see a single-source, easy-to-interpret funnel view of key metrics across all your ad platforms.
  • Highly customizable data slices – Include or exclude campaigns or platforms at will.
  • Aggregate spend, impressions and performance across platforms – At a glance you can see how performance for each metric has changed.

How the New Success Reports Work

As always, Success Reports are included in WordStream Advisor as your default reporting; if you’re already a customer, you don’t need to do anything to get access to the new reports.

The Success Report pulls in campaign data from all of your connected platforms including Google AdWords (search, display, shopping, video, and universal app campaigns), Bing Ads, and Facebook Ads (including Instagram placements).

The key metrics your Success Report includes for each platform are:

  • Spend
  • Impressions
  • Clicks
  • Conversions
  • Click-through rate (CTR)
  • Conversion Rate
  • Cost per acquisition (CPA)

If you’ve got Easy Tracking in place, the report also pulls all the leads you’ve generated together, whether those leads were from phone calls, landing pages or directly from your Facebook lead ads.

WordStream Advisor new Success Reports leads graph

The Performance Funnel in your Success Report is a “big picture” view of your performance. You can start by seeing topline aggregate performance results across platforms and then drill down by platform for a more detailed view.

Once you drill down, you’ll see unique reporting elements for each platform. For example, when you’re looking at your AdWords results, you’ll see a word cloud of your top-performing keywords (our clients LOVE this feature!).

WordStream Advisor new Success Reports top performing keywords list

You’ll see your Quality Score health for Search platforms in both AdWords and Bing.

WordStream Advisor new Success Reports AdWords performance funnel report

For Facebook, you’ll see results by campaign objective along with your top performing posts.

WordStream Advisor new Success Reports top objectives by spend

Your reports are fully customizable – you can include or remove any section and add your own analysis and insights as desired. This is a great feature for agencies who might want to annotate reports before sending to clients – and as a bonus, you can also white-label the report or add your own agency logo.

Finally, the Success Report can be scheduled automatically or produced as a one-off report whenever needed.

Benefits of the New Success Reports

Why did we revamp these reports? To make reporting and analysis easier and more effective for you, our clients! Starting today, we feel confident you’ll see these benefits:

  • Agencies will discover dramatically improved workflows and efficiencies – you’ll spend more time on client strategy and growing your business, less time on mindless data aggregation.
  • You’ll easily and intuitively share reports across your business or agency with a modern, concise design.
  • Reporting will actually be an enjoyable part of your job – not something to dread every week!

As mentioned, if you’re a customer, you’ll find the new Success Report in your account today. Please let us know what you think!

Not a customer? No problem. See how it works for yourself with a free trial of WordStream Advisor

Want More Traffic and Leads? Follow These WordPress Tips – Part 6

Welcome to Part 6 of my series and today, we’ll be looking at WordPress + Email implementation for optimal success. This is important because WordPress has so many plugins that integrate with email service providers easily. For example, with the click of a mouse, I can install Aweber, MailChimp, and ConstantContact so I can start collecting email addresses from day one. When I want to represent the power of email marketing, I always tell people about what Neil Patel says about having an email list. He stated that it’s impossible to get 100,000 visitors to your blog without having a solid email newsletter in place. It’s a great way to push for recurring visitors and increase engagement at the same time.

For all of you unaware of some of the perks associated with email marketing, then consider this:

  • Great way to increase brand
  • Great way to increase conversions and profits
  • Great way to increase leads and visitors
  • Great way to promote new content

There are many more benefits to having a solid email landing page in place to collect subscribers.

Choose the Right Provider

You already have a WordPress website and it’s important to figure out what ESP you will be setting up your interface with. The reason this is important is once you have a plan, you can easily go into WordPress and install the appropriate plugin. However, you have many choices and it can be very confusing choosing the right provider. Many of these email service providers have the same functionality, but have different designs, interface, and applications. I’ve been using Aweber.com for over 7 years and love the overall application. It’s very easy to use and setup, and NOT too pricy at the same time. However, I’m a strong believer that the one you choose will depend on preference. Either way, here are a few things to keep an eye on when choosing:

  • The price for the ESP
  • Application integration
  • Automation
  • Simplicity in forms
  • Simplicity in customization

Once you’ve narrowed it down, you can head over to WordPress and install the compatible plug-in. Keep in mind, many of these ESP’s will provide you with a FREE trial so try them out before making a final decision.

Setting up ESP

As mentioned, you should be collecting email addresses from day one because they are valuable for recurring traffic and brand awareness. Once you’re done installing the plug-in, it’s time to get to work and customize the forms and placements. Here are some things to keep in mind when customizing your forms:

  • Always split test when building forms (headlines, colors, required information)
  • Try different locations and track the results looking for optimal conversion rate
  • Use applications available to you offered by the ESP. This will depend on niche of blog.
  • Read FREE resources available to you to better understand email marketing

Now What?

You’ve selected the best ESP and had a chance to go through the resources and interface. You’ve installed the forms and tested until you’ve achieved optimal conversions. It’s time to setup the ideal follow-up sequence to drive traffic back to your website. Here’s “3” things you should focus on going forward…

First, always provide high quality content when sending messages out to your subscribers. It’s a great way to keep loyalty through content your subscribers love and have grown to read on your blog. Secondly, always research before sending content and a great way to do this is by looking for what they’ve shared in the past. If you can create a list of content with the highest shares, then you’ll have a better idea of the type of content they would like to read and receive. Third, don’t over send emails because it can get annoying so tweak depending on your publishing schedule. If you publish content every day, then send them an email once a week with a breakdown of content. If you publish less, then you can send it on the day you publish content. However, over time, you learn what works and can stick to that schedule moving forward.

How To Make 6-Figure Monthly Online Income! Download John Chow’s New eBook!