I’m sad to report that I decided to return my top of the line 2018 MacBook Pro. The performance gain over last year’s model should have been much higher but it was only modest because of thermal throttling problems. On the bright side, I have $7K to spend on something else now.
Sunday, July 22, 2018
Let me start by saying this. At a fundamental level, it doesn’t really matter if you want to be a professional blogger, web developer, affiliate marketer, freelance writer or anything else. If you want to grow your online business to the point where it can fully replace the income you’re receiving from your day job, then you need to quit your day job. It is only when your online business becomes your sole professional focus that you can grow it to its full potential.
And yes, it’s true that not everyone is going to succeed. Sometimes through no direct fault of their own, nothing works out. Or maybe they give up too easily. Or maybe they didn’t have the right business strategy for the current market. It could be any number of things. But you also can’t wait for all your ducks to get in a row before you decide to take the plunge. You just have to decide to take that leap of faith and absorb those failures in stride.
Maybe you’re not ready to abandon your day job altogether and that’s okay too. It’s a personal decision. Maybe you don’t actually want to quit your day job at all and you want to pursue your online business as a side hustle. While it won’t ever really reach its full potential that way, this might be the right decision for your circumstances. Maybe. That’s up to you.
The Most Important Thing
Here’s the thing. So many people never get started at all, because they assume that if they can’t dedicate themselves full time to their online business that they shouldn’t even try. And that’s hardly true.
I argued a few years ago that making money online is actually more stable than a regular job. I encourage you to go back and read that post if you haven’t already done so. Even if you hold on to your day job, you can think of making money online as your security cushion. Through circumstances beyond your control (or even within your control), you could lose your job tomorrow. You could get fired or laid off.
If you decide to start your online business from scratch after you’ve already lost your day job, there’s a good chance that you might not make any money at all for the first several months. Are you prepared for that? By contrast, if you’ve already gotten started and your business is already generating some modest revenue, you can at least rely on some positive cash flow as you now dedicate yourself to growing your business even further (or looking for another day job if you must).
Saving for the Future
How much do you think the typical 40-something in America has stashed away in retirement savings? They would’ve been working for about 20 years at this point, so they should have a decent amount set aside, right? According to MSN Money, the average (mean) retirement savings at that age is about $81,000.
That’s not bad, but it could be a lot better. Experts recommend that you should have about four times your annual salary saved at that point in your life, which for the average 40-something American would be closer to $200,000. But do you know what’s even scarier? The median retirement savings for a typical 40-something American is just $6,200.
What this means is that half of the people in this demographic have more than $6,200 saved and half have less than $6,200. That’s not a very bright picture indeed and there’s no way that you’re going to retire with just $6,200 set aside.
Keep the Cash Flowing
How does this tie into an online business? Even when it’s just a side hustle, your online business can grow into another source of income. And the income you earn from that can be invested and saved, getting the money to work for you and to make more money on its own. The earlier you can start this process, the better.
And the earlier you can start this process, the sooner you can retire (and with more money in your savings too)… assuming you want to retire at all.
Saturday, July 21, 2018
The super cool Polaris Slingshot has taken over Cars and Coffee! If you want to attract attention and don’t want to spend supercar prices to do so, the Slingshot is your ticket to ride!
Welcome to Part 2 of my series and I’ll be continuing to look at the extreme characteristics of highly successful people. These people are NOT from another planet, nor do I consider them smarter, however, they do work much harder at what they want to achieve. Anyway, with that said, I’d like to go over a few more things you can implement into your work habits to make you more successful going forward. This, again, is Part 2 and I encourage all of you to read Part 1 before going any further.
Let’s get started.
Successful people know that a combination of improvements is the recipe to achieve your desired results. They also know this takes time and are willing to work at it every day until they achieve their desired results. Others simply don’t want to put the day-to-day effort into making small improvements, leading to ultimate success later down the line. This is what differentiates the unsuccessful from those who achieve the greatest. In the end, successful entrepreneurs know how small daily improvements full of growth can help achieve your bottom line going forward.
Always Stay Positive
One of the greatest assets successful people have is their ability to stay positive at all times. Their ability to remain at the top of their game by staying positive will contribute to them achieving the end goal at the end of the day. It’s widely believed if you can stay positive, then you don’t go into panic mode, which, in normal circumstances, will leave you making poor decision. Some of the MOST successful have publicly stated that they always stay positive even when faced with adversity because this helps them NOT make any drastic decisions that would hurt them.
If you want to be successful in business, then I encourage you to stay positive, knowing everything will be alright no matter what. Staying positive will also:
- Decrease depression
- Lower anxiety
- Reduce risk of death
- Be able to cope better with stressful times
- Lower psychological risk
NOT Afraid of Failure
This is awesome and you can learn a lot from this simple factor. Successful people are NOT afraid of failures because they consider them vital learning tools. They know with failure comes a time for growth and their ability to find new ways to do things, which improves them going forward. Other will be devastated by failure because they let it get to them psychologically, but successful people embrace it, knowing it will get them hustling, allowing them to make improvements in the long run.
Hang with Other Successful People
You’ve probably noticed that successful people have a huge network of people, all who are successful themselves. The reason is very simple and some of the reasons include the following:
First, they all have the same mind frame and this means having things in common. It means being able to stay positive and talk about the same things especially those that matter to maintaining their success in the long run. Secondly, it makes sure they have a wide network of resources when they need them. Reading the bio’s of many of these people will let you understand how they invest in each other’s business and self-improvement. For them, this is important because in the future, it means extending their wealth and opportunities going forward. However, here are some things you need to keep in mind about how they build networks:
- They work hard and show each other their discipline
- They work hard at making sure wealth grows and it’s a smart investment
- They commit to solid communication, etc.
My Final Thoughts
You can learn a lot from what successful people do differently and you should apply these into your daily lifestyle. I want to encourage all of you to pick one factor and start implementing it into your creative process. I know it’s going to be tough in the beginning, but over time, you’ll start to see improvements, etc. Then you can shift to implement other things until you find you have the right combination. However, it’s important to start doing this right away because success does have a time limit, especially when life is NOT infinite.
Friday, July 20, 2018
Site speed is an important area of website optimisation that people working in the world of Search Engine Optimisation are becoming increasingly concerned about.
With Google’s site speed update being rolled out to all users on July 9th, now is the time to audit your site speed if you haven’t done it for a while.
However, there are quite a few different site speed metrics out there – and it can be difficult to know what the difference between them is, and which ones to care most about, which is why we’ve written this handy guide to the most commonly seen (and effective ones).
Page Load Time
This is the default site speed metric that Google Analytics reports on and the one that many digital marketers pay the most attention to.
However, it’s not actually the most useful.
Page Load Time means the time for loading to finish completely. A page can be useful, and even look functionally complete before it has technically finished loading.
Users care more about their experience than what is going on in the background – and I’d expect Google to prioritise this when deciding which websites to penalise with their latest update.
First Contentful Paint
“First Contentful Paint is the stage at which the browser first renders any text, image (including background images), non-white canvas or SVG. This excludes any content in iframes but includes text with pending webfonts. This is the first time that users could start consuming page content.” (https://w3c.github.io/paint-timing/#first-contentful-paint)
First Contentful Paint is really important to your engagement metrics – it’s essentially the first stage in the loading process where the user sees something actually happening. Not seeing any loading progress at all is a common reason for bouncing off the page – if users aren’t seeing anything after a few seconds then the likelihood of this happening goes up significantly.
If you want to see the time to First Contentful Paint you can use Google’s PageSpeed Insights tool. Unfortunately this metric is not available in Google Analytics.
Document Interactive Time
This is a metric that tells us the point at which the user can first start interacting with elements on your webpage. As with First Contentful Paint, this metric is highly correlated with bounce-rate and so should be one of the speed metrics that you pay most attention to.
Unlike First Contentful Paint, the Document Interactive Time metrics is reported on in Google Analytics. To see it, you just need to go to the Site Speed Report. Within the Explorer menu for Page Timings there is an option to view “DOM Timings” – click this. I would also recommend changing the table view from its default settings of “comparison” to “data”.
DOMContentLoaded is the time it takes for the HTML document to be completely loaded and parsed, without waiting for images, stylesheets, and subframes to finish loading. (Reference: https://html.spec.whatwg.org/#event-domcontentloaded)
This is the stage when the content on your page is loaded, visible and interactive for the user but may not appear exactly as it should when completely loaded.
Other useful metrics
This is the total size (in megabytes) of the page. While this isn’t a direct speed metric, if you are wondering why your site is slow and the page size is big then that’s something to address. A common cause is an image that hasn’t been optimised properly, so this is the first place I’d usually look.
Number of HTTP Requests
This is the number of files that a page has to request in order to load in full. As a page loads, the browser will send HTTP requests to the server – these are essentially requests to download a file to the browser.
Each separate file on a page will need its own request, and because of the way the HTTP works, these requests need to be made sequentially (one after the other) for each HTTP connection. As a result of this limitation, no matter how small the file size, there is a minimum time that each request makes due to server response times and even the literal speed at which the electricity carrying this data can travel from one part of the world to another.
You should therefore try and minimise the number of requests made. Another option to look at for the future is implementing the HTTP2 protocol which allows multiple requests to be made simultaneously on one connection.
Google themselves go to the extreme of not referencing external style sheets on their web pages (have a look at the Google.com homepage and see how many references to .css you can see in the page source). You probably don’t have to go this far, but it’s definitely something to be aware of!
What should I do with these metrics?
It’s all well and good knowing what the metrics mean – but how should I apply them to my digital marketing campaign?
I would recommend using Google Analytics to monitor the Document Interactive Time and flag any pages that have high load times for further analysis. Use Pagespeed Insights (or one of the paid tools available) to get a more detailed report, and then apply the optimisation recommendations that it so kindly provides to your website. A good starting point is to check if any images are badly optimised as this is something that you can probably fix yourself without having to book in developer time.
For more information on how site speed can affect your digital marketing performance and to find out how you can better monitor and improve it, contact our team today.
The post A Guide To Page Speed Metrics appeared first on Koozai.com
It’s good to have goals. It’s even better to have the drive and ambition (and perseverance) to follow through on pursuing those goals. Goals can empower you with a sense of purpose, a sense of direction. You know where you want to go and it’s just the “simple” matter of figuring out how to get there.
“I want to move to California,” you might tell yourself. “I want to own a million dollar mansion,” you might say. (For context, a million dollars won’t get you very far in many parts of California.) “I want to quit my job and live the dot com lifestyle,” you might exclaim. These are all valid and they are perfectly reasonable goals that you can set for yourself… but they’re ultimately empty until you can answer the question of why.
Why do you want to move to California? Why do you want to own a mansion? Why do you want to quit your job and live the dot com lifestyle?
What is critically important here is that you need to dig a lot deeper than just a superficial response. What is it about the $2 million mansion in California that appeals to you? Is it the perceived lavish lifestyle that this would presumably entail? Why do you want to have that instead of a centrally-located penthouse in the heart of Manhattan? Why do you want that instead of a quaint cottage in the country? And why do you want to quit your job? If that’s the case, why are you working this job in the first place at all?
It is perfectly understandable that a lot of people, myself included, dream of the day that we can enjoy untold riches beyond our wildest dreams. But why? It may or may not surprise you to hear that the greatest power that money can wield is that, at some level, it can free you from worry about money at all. This is almost ironic, because it is the people who meticulously track their money — both income and expenses — who have the best shot at making more money.
If you want to make it in the world of business, online or offline, you need to have a firm grasp of your numbers. I think we can all agree on that. Passion alone is not enough.
Now, everyone’s situation and preferences are going to be different. Of course they are. That being said, when we drill all the way down the question of why, a few common themes typically emerge.
1. I don’t want to worry about money.
This is a nice hope to have, but the truth is that unless you become someone like Amazon CEO Jeff Bezos overnight, there will always be someone who is wealthier than you are. Until you can get past the point of envy and be happy with what you have, you will always worry about money, at least a little bit, because there is always something better, something more than you desire.
At the same time, it’s awfully freeing when you can sit down at a restaurant and actually order what you want without going through the mental math of how much the check is going to be at the end of the night. It’s awfully freeing when you can walk into the Apple store and walk out with the computer you actually want and not the one you can simply afford by maxing out your credit card. That’s freedom.
2. I want to be in control of my own career.
Even if you love your current supervisor or manager at your day job, you are still at the mercy of someone else. You are not the true captain of your ship. When you strike it out on your own, there are risks involved, but it means that you control your own destiny.
You choose what projects and opportunities you want to explore. You choose who you want to work with. You choose when and where you want to work. You’re the captain now. One of the single greatest components of happiness is the sense of perceived autonomy. That’s the ability to do what you want, when you want. That’s freedom.
3. I want to be free from obligation.
Perhaps this is the biggest and most profound answer to the question of why. The reason why most people work from 9 a.m. to 5 p.m., Monday to Friday, is because that is what is expected of them. What if you wake up Wednesday morning and you don’t want to go to work? What if you would rather work on Saturday? You can’t. Because business hours are what they are.
And you want to have that paycheck at the end of the week.
This is where our discussion comes full circle. When you get to the point where you are no longer doing something because you have to, but only because you want to, you are truly free. Anything that is done out of obligation, no matter how pleasurable at first, eventually becomes a chore when it’s something you have to do.
So why choose the dot com lifestyle? Because it’s a choice that is wholly your own and you can shift and pivot and adjust to keep things fresh and interesting (and profitable) for years to come.
Thursday, July 19, 2018
This video features inside look at my updated $30,000 home office. It’s the perfect place to make money online and live the Dot Com Lifestyle. The office is a work in progress. I will be updating it throughout the months. Keep an eye out for future updates.