Monday, June 26, 2017

SEO Strategies You Can Learn from Your Competition

With so much competition online, you really have to be good at what you do. However, competition can be a great thing because you can learn a lot by simply following what others have done before you. Keep in mind, some of your competitors have been in business longer than you so they can provide valuable insight into what’s working and what’s not. Over the years, I’ve gained much knowledge in terms of content, SEO, and general marketing by observing those who have paved the way for me in this industry. I try to gain a lot especially when it comes to SEO because this is what matters when trying to boost your rankings within the SERP’s. I always wonder how certain websites are ranking higher than others and try to dig in, gathering whatever information I can.

If you’re a newbie blogger and worried about how you’ll build a name for yourself, then focus on your competitors. Let’s walk through some fundamental things to pay attention to.

The Insights

I use tools like Ahrefs.com and OpenSiteExplorer.org to find what links are pointing to my competitor’s domain. For example, do a quick search in Google, typing in your main keyword and skim through the results, writing down the top 3-4 domains. Next, head over to these tools and type in the domain and you’ll find a list of backlinks by authority. It’s important you know how to use this information. Here’s something I recommend going forward once you have the data.

First, organize the links by authority and visit each one to get a better idea of the link opportunity. For example, some links will be from FREE article directories, paid links, web 2.0 properties, or other authority sites. Next, look for relevancy because Google has put emphasis on this factor because it’ll help organize data in the SERP’s. With this information, you’ll be able to figure out quickly where you should be focusing your attention.

Advertising Opportunities

When browsing the web, you’ve probably seen many of your competitors advertising on different display networks. Over time, I’ve seen this pattern keep developing and it provided insight into potential marketing avenues. For example, if you know competitors are advertising on a network for months, then you know they’re getting a high ROI because why else would they continue to use it….right?

I’ve always believed if you can get your content in front of the right people, it increases your backlinks potential. This is why social media has gained enormous popularity, because it puts the content right in front of relevant people. Advertising networks work the same way and if you have a marketing budget, then consider using the same networks as your competitors. However, you might run into a bidding war over “keywords”, but it’s definitely worth testing.

Social #Hashtags

I currently have 3 accounts on the following networks: Facebook, Twitter, and Google+. These networks provide me with the outreach I need when I optimize my campaigns the right way. For example, #hashtags are used to organize “shares” on social platforms by adding relevancy through #keyword. What’s great is the #hashtags used by people in your niche are complete transparent and you can see what big names in your niche are using what keywords. Here’s something I’ve done with great success.

First, I created awesome content better than all my competitors. You’ll learn how to do this in the next section, but I simply created something in-depth with videos, images, etc. When I published it, I shared it on various different social platforms, using the same #hashtags as my competition. Using tools like hashtagify.me will give you a list of popular tags trending over several weeks. Add them to your “tweet” so they get in front of the right people and because you’ve created something better than everyone else, you’ve increased the chances of it going viral with millions of engagers.

What Content Works

The most important SEO strategy you gain from your competition is what content to write. After Google made tweaks to their search algorithm, they’ve started to put a lot of emphasis on quality over quantity. To prove this to you, I wrote a post on “LSI keywords” with roughly 4,000 words, including images and a video. I’m currently ranking on 1st page in 3rd position for the keyword “LSI keywords”. I didn’t do any link building but it generated 611 social shares quickly so it went viral quickly. Here’s the point I’m trying to make…

Through your competition, you can find what content is important to build engagement. I always search my competition to find common problems within my niche and then create something better by going through their content, looking for elements they’ve missed. I can even view their social followers and reach out to them, telling them about the content I’ve written, asking them to take a look.

Your competition has been around longer and written content your audience needs. Research them and find out what’s trending, then create something better.

Click Here To Download John Chow’s New eBook, The Ultimate Online Profit Model!

Former Dishwasher Makes $35K Online In 3 Months

Twenty five year old Christian was working as a dishwasher before he discovered internet marketing and my 21 step system. By following the steps, he was able to make $35K in his first three months as an online marketer. I sat down with him in Costa Rica to find out how he did it.

Click Here To Download John Chow’s New eBook, The Ultimate Online Profit Model!

Sally Chow Explains The Titanium Mastermind

A lot of people ask me what the Titanium Mastermind is all about. Rather than me explaining it, I decided to let Sally do it.

Sally is with me in Costa Rica for Titanium and I figure I’ll kill two birds with one stone. Sally will explain what the Titanium Mastermind is and I would enter her video into the Titanium video contest. Sally’s video is below. Enjoy watching it and we hope to see you at the next mastermind!

Click Here To Download John Chow’s New eBook, The Ultimate Online Profit Model!

Sunday, June 25, 2017

Being a Professional Blogger Is Like Being a Fish Out of Water

Ever since I started on this journey as a freelance writer and professional blogger, I’ve felt different than almost everyone else around me. When I look at the overwhelming majority of people that I know from high school and university, almost all of them have some sort of traditional job. They might be in communications, they might be in the sciences, they might be in a medical field, but it’s a job in the most conventional sense of the word.

And there is certainly nothing wrong with that. I just decided that it wasn’t for me.

But even now that I’ve had my online business and my online career for more than a decade, I still feel different. I’m not sure if I feel like a fish out of water, like I’m sticking out like a sore thumb, or if I really am unique (just like everybody else). And there’s certainly nothing wrong with that either.

One of These Things Is Not Like the Other

Let me illustrate this with a couple of recent examples in my professional blogging life. Ever since becoming a father, the world of “parenting” has become a really big part of who I am, both personally and professionally. I blog about my life as a dad and I’m increasingly interested in so many of the related matters.

To this end, I’ve been getting involved in things that never really interested me all that much before. Here in Vancouver, there is a family expo that highlights the many aspects of raising a healthy family. There are vendors with all natural foods, vendors with sports programs for kids, and so on. And this expo gathers together a group of “blog ambassadors” and “social media ambassadors” to help promote the event each year.

odd-one-out

I was invited to be one such ambassador. Going over the list of names, of which there are about 20 or so, it appears that I am the only dad. I’m the only “dad blogger” in what is otherwise a giant group of “mommy bloggers.” And I don’t want to take anything away from the “mommy blogger” community, but it has certainly been a strange experience for me thus far. The perspective is just… different.

Similarly, I’m a member of a closed group on Facebook for local bloggers. We use it to exchange ideas and to support each other’s work. And, as far as I can gather (at least among active members), I might be the only dad there too. It’s a lot of mommy bloggers. There’s one blog that positions itself as a husband and wife team, but I only ever see the wife post anything on Facebook. Go figure.

But I’ve always felt like the odd one out. Like I stick out.

I’m Different (and That’s Okay)

Even in the context of freelance writing, and this might be entirely in my own head, I sometimes get the sense that my “ethnic” last name might make some clients assume I’m not a native English speaker. This is despite being born and raised in Canada. This is despite pursuing a good proportion of my university education in English literature. But they don’t know that. So, I have to present myself accordingly so they can recognize my value as a writer.

peas

It’s okay to be different. It’s okay to feel different. If anything, it might even give you a competitive advantage. As the only “dad” representative among the blog ambassador group, I may be more likely to get singled out for related opportunities. I could be a force for change, even if that wasn’t really my intention in the first place.

Unique Selling Proposition

John has said for a number of years now that he is sometimes the only dad at some of Sally’s activities. I know the feeling. You might be older than the other people in the group. You might be younger. You might be taller, shorter, darker, lighter, maler or femaler. All these attributes contribute to who you are, so embrace them all.

Be you. Be the real you. Remember that someone had to be the first fish out of water for us to have amphibians, reptiles and the rest of the evolutionary chain. Will it be you?

Click Here To Download John Chow’s New eBook, The Ultimate Online Profit Model!

Saturday, June 24, 2017

Making $15,494.92 In 1 Day While Vacationing In Costa Rica

I started yesterday with $11,475.37 in MOBE commissions. I’m finished with $15,494.92. Not bad for a single day. This was made while I was creating priceless memories at the new MOBE resort in Costa Rica with my daughter Sally.

Of all the systems that I use to make money online and live the Dot Com Lifestyle, MOBE is by far the most profitable. It has given me time freedom, money freedom, and location freedom. It has allowed me to send Sally to one of the top 50 private schools in America and buy a $2 million house for cash.

Can I Really Do This Business?

One of the most common questions I get from people who are thinking about joining MOBE is, “Will all of this work for me?” and “Can I really do this business?” The answer is, regardless of your age, background, where you’re from, or your experience level, you can do this business. You can start your own online business, and be successful at it.

Your first first step is to download my ebook, the Ultimate Online Profit Model. This details the business systems I use to make six-figure monthly income and live the Dot Com Lifestyle. You can also get my Blogging Secrets book at Amazon.

Attend The IM Freedom Worksshop

If you wish to talk to an expert face to face about Internet marketing, then I invite you attend a live IM Freedom Workshop in your area. Here are the ones coming up for the month of May.

Each workshop will have both an afternoon session and an evening session. Find the workshop that’s most convenient to you, and register now. Space is limited. Tickets are given out on a first come, first served basis. You must be pre-registered to attend. There is no on-site registration.

Apply for My Ultimate Dot Com Lifestyle Coaching Program

If you’re truly ready to move forward and make a positive change in your financial future, then go apply for my Ultimate Dot Com Lifestyle coaching program. This is a 21 step program I created with MOBE to help you make your first $1250, $3300, $5500 and even $10,000 online. You’ll be given all the tools and training you need to get started. You’ll also get a personal one-on-one coach who will work with you and answer any questions you may have. All you have to do is follow the system and do what your coach advises. You may not pull down Top Affiliate level income right away, but it’s pretty easy to make $1,000 a month from it.

The application fee is $49, and allows you to go through all 21 steps (anyone who tells you otherwise is lying). I recommend you go through the steps, then decide if this is something you want to do. If it is, great! Welcome aboard. If you decided this is not something you want to do at this time, then get a refund and go on with your life. I can’t make it simpler than that.

Click Here To Download John Chow’s New eBook, The Ultimate Online Profit Model!

Friday, June 23, 2017

WordStream Named a Top 20 Place to Work in Boston!

With fun golf outings, a winning softball team, an Xbox in the office, and an endless supply of cold brew, WordStream employees once again named WordStream as a best place to work in Boston!

Best Place to Work in Boston

Our WordStream Team at the awards ceremony!

While WordStream has its formal perks—great benefits, an unlimited vacation policy, great social outings, and opportunities to volunteer—employees have so many more reasons to love coming to work every day.

We all know the story about how Larry Kim created WordStream in a Panera. We also know how our veterans survived through multiple desk and office moves, putting in long hours for our customers, and sticking with the tradition of recognizing each other for “being great” monthly. Just this year, we hit the huge milestone of 200 employees and moved to an amazing new office in the Prudential Center. We’ve come a long way!

And we couldn’t be prouder.

Last night, we brought home the Boston Business Journal’s Best Places to Work of 2017 award, coming in at number 20 in the medium-sized business category. We accepted the award with a quick video showing off our WordStream culture.

The Boston Business Journal announced 80 honorees on April 19, which were divided into five different categories based on the size of the business. The companies were selected based on survey responses from employees, which were scored by Quantum Workplace. According to the Boston Business Journal Market President and Publisher, more than 300 companies submitted surveys, and Best Places to Work is considered one of the most competitive programs.

Best Place to Work in Boston

The WordStream softball team [not pictured: free drinks, great music, and celebratory home-run dances]

We’re always looking for awesome, motivated workers to join our team! Check out our jobs page for open positions.

3 Great Entrepreneur Podcasts to Add to Your Playlist

Podcasts have quickly become one of the most exciting and anticipated ways to consume and deliver content in the world today. This is also in part to Apple now heavily pushing podcasts through their iPhone and iTunes stores. With everyone having a mobile device on them at all times, it’s never been easy to listen and learn while on the go.

Entrepreneurs, bloggers and even celebrities are all jumping on the podcasting bandwagon as well. Since many of us are already creating great content online, it only makes sense for us to adapt and create a podcast of our own. Not only will this help your personal brand and reach to a new audience, it will also bring you closer to your readers at a much more personal level in the process. This is exactly why I launched Rise of the Entrepreneur, and get to interview industry experts like John Chow on the show.

If you think podcasting is big right now, just watch as more television shows and media outlets continue to syndicate their shows and best content into podcast files. In addition to actual podcast creation, the means for gaining access and listening to them will continue to grow as well. As more cars have smart players and mobile devices integrated, podcasts are simply a click away.

With all of that being said, just like a good book — there are always going to be some nice podcasts and hidden gems out there that you may not have heard of yet. Today we are going to look at five of them, and how they can start providing value to your own life, business and personal improvement.

The Gary Vee Audio Experience

The majority of us already know and love Gary Vaynerchuk for all of the great video content he puts out there and is actively seen on social media. “Ask Gary Vee” was another great series and podcast of his as well. His latest podcast, “The GaryVee Audio Experience” is a collection of all of this greatest content, while also being available in daily audio files.  With over 1,800 reviews and an average rating of 5-stars on iTunes, this podcast is a must for every entrepreneur in the making.

The Tai Lopez Show

We all see online marketers and entrepreneurs online every day through their content, social media, blog posts and even sometimes through live video and webinars. Podcasts have allowed us to get one more step closer to know some of the brightest minds in the industry, as audio brings that relationship and engagement to life.

Tai Lopez has had a ton of success online and you’ve likely seen his videos and advertisements while skimming through your most recent status updates on Facebook. Through his podcast, titled “The Tai Lopez Show” — famous online marketer and entrepreneur. Tai Lopez shares stories, case studies, and actionable tips from his success online and entrepreneur ventures over the years.

Through his podcast, Tai highlights the many benefits of what it takes to find success in both life and business — while also bringing his own twist of originality and flare to the show. With already over 5,000 votes and an average rating of more than 4.5 stars, this podcast is another great one to add to your audio playlist.

Marketing School with Neil Patel and Eric Sui

If you’ve ever done anything in the world of online marketing, SEO or content creation, you definitely know the name, Neil Patel. Through his “Marketing School” podcast, Neil and Eric Sui discuss all aspects of what it takes to create, grow and run a successful business on the internet today.

Each episode focuses on a specific question or task about how your business can better approach and represents itself online — whether that be through setting up your first social profile, getting a quality Google My Business listing or simply how to look more professional online.

With over 300 episodes already released, you can be sure to find answers to many of your burning entrepreneurial questions. The podcast currently has 300 ratings with an average of 5-stars, so you know it’s gonna be a good one to add to your playlist.

What are your favorite marketing podcasts?

As mentioned earlier, no matter who you ask or where you look, there is always going to be another great podcast somewhere that you haven’t heard of yet. Contribute to the list and leave a comment below with your favorite podcast and how it’s made an impact on your life or business.

Click Here To Download John Chow’s New eBook, The Ultimate Online Profit Model!