Spring is upon us! Well, uh, almost. It’s actually 20 degrees here in Boston. We’re still digging ourselves out of the last snowstorm, and it doesn’t look like we’re out of the woods yet weather-wise…
Still! Spring means newness, and in the spirit of newness, WordStream has some exciting news for folks looking to double down on their online advertising efforts: Today marks the official launch of our new-look, way-improved AdWords Performance Grader!
To date, the AdWords Performance Grader (or “The Grader,” as we like to call it) has generated over 2 million reports, and analyzed over $14 billion in ad spend. It’s been an incredibly valuable resource to AdWords users looking to gain insight into account performance, and we’re happy to provide it free of charge. Still, we’re not resting on our laurels. We’re constantly looking for ways to help customers and prospective customers alike save money in AdWords, and learn how to advertise online more efficiently.
We believe our new AdWords Performance Grader gives advertisers the best chance to do that.
Let’s dive into a few of the Grader’s exciting new features.
New performance & account structure metrics
In addition to clicks, conversions, average monthly spend, click-through rate (CTR), and conversion rate—the account diagnostics you’ve come to know and love—we’ve added some new account structure metrics to give you even more insight into your account performance. Now you can see all the details of your account in one easily digestible field: active campaigns, active ad groups per campaign, active ad groups, active keywords, active text ads.